Esomar Compliance and Innovation Trends 2025
Discover how insights organisations are using AI today, and where the biggest compliance, governance, and risk gaps remain, in the Esomar Compliance and Innovation Trends 2025, an industry digest.

Why this matters now
Artificial Intelligence is rapidly transforming research and insights; from data processing to synthetic data and automated analysis.
But while adoption is accelerating, governance frameworks, legal oversight, and regulatory readiness often lag behind.
This industry digest provides a clear, evidence-based picture of where the industry stands and how organisations can prepare for what’s next.
What you'll learn
- How organisations are deploying AI in research today
- The most common governance and compliance gaps
- Perceived risks around bias, accountability, and data protection
- Client expectations for AI transparency and assurance
- Practical recommendations from industry experts
Who is it for
- Anyone responsible for AI adoption, governance, or compliance
- Research and insights professionals
- Business, strategy, and management leaders
- Data, technology, and innovation teams
Built by Esomar, for the industry
This update is based on:
- A questionnaire sent to Esomar Members worldwide
- Insights shared by Esomar's Legal Affairs Committee
- Practical discussions from the Esomar Plus webinar
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- Sector-specific newsletters on AI, data protection, and privacy
- Expert-led trainings on AI, compliance, and governance
- Direct access to tailored guidance from Esomar specialists
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