Committees

Judith Passingham has worked in the Market Research industry for over 35 years, in many  different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve.  In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

Kathy Frankovic is the former Director of Surveys for CBS News and is currently an election and polling consultant for YouGov and other organisations. She is one of the world’s leading experts in public opinion polling. She has been an election and polling consultant for CBS News and other research organizations.

She speaks and writes internationally about public opinion research, journalism and elections as an invited speaker in places as diverse as Italy, Jordan, Hong Kong, Manila, Mexico, Lisbon, Chile and India. In 2009 she retired after more than 30 years at CBS News.

She retired from full-time work at CBS News in 2009, and since then has consulted for CBS News, Harvard University, the Pew Research Center, Open Society Foundations and YouGov. She sits on the ESOMAR Professional Standards Committee and is an active member of both the World Association for Public Opinion Research and the American Association for Public Opinion Research.

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews.

In the 1980s, he developed advanced statistics, survey methodologies and new marketing approaches in research agencies. Then in the 90s, he initiated the survey digitisation by launching an international panel of Internet users, the web audience measurement and the sampling/questionnaire adaptation to the Internet. In 2007, he joined Toluna, a French start-up, to bring his methodological expertise and make it the world's #2 online panel and survey solution. 

Philippe is a member of the ESOMAR Professional Standards Committee since 2014.

Jon Puleston serves as Vice President of Innovation for Kantar's Profiles Division. In this role, he heads QuestionArts, an international team specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. Additionally, he serves as a consultant on survey design best practice to companies around the world.

Over the last few years he and his team have won multiple awards for their ground breaking research on research exploring survey design methodology and in particular for their work in the field of gamification of research, survey optimization and prediction science.

Prof. Dr. Raimund Wildner has been active at the GfK Group since 1984, helping to build the GfK BEHAVIORSCAN® micro test market starting in 1985, and in 1988 established the GfK Groupʼs Method and Product Development Department, which he ran until 2009. In 1995, he also became the managing director the GfK Verein and assumed the position of vice president ten years later as well. Currently, he is Vice President at Nuremberg Institute for Market Dicisions (NIM) e.V.

Raimund Wildner is the former honorary professor of business administration and statistics at the Faculty of Law and Economics at the University of Erlangen-Nuremberg, and was a regular guest lecturer at various colleges and universities. Furthermore, he has published numerous articles in the field of marketing science, particularly on the application of statistical methods in market research, and is co-author of the books „Panels in der Marktforschung“ and „Marktforschung – Grundlagen der Datenerhebung und Datenanalyse“.

Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.

Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.

Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.

Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.

Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.

With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.

As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.

She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.

Vinay Ahuja brings world-wide experience in market research, data analysis, AI, and consumer strategy and business leadership -- from the user/client perspective -- with a career spanning over 30 years in CPG with Procter & Gamble. He is currently Vice-President of European market operations at P&G.

He started his career in India and has lived and worked in China, Belgium, Dubai, and Switzerland, where he has led a variety of local, regional, and global roles in consumer insights and data analytics for P&G. Through these he has an opportunity to engage with a broad spectrum of partners across the world at various stages of evolution of our industry over the last three decades; co-develop, apply and experience first-hand the best of what we have to offer as insights and data analytics professionals and to raise our impact on brands, people and society; as well as work together with industry stakeholders to constructively address some of our most challenging issues over the years. 

Vinay has been a long-standing member of ESOMAR since 2001 and has previously served on the Professional Standards Committee’s Client Sounding Board as well the Editorial board of the Research World. In 2022 he was nominated to the ESOMAR's list of Top250 industry leaders.

Judith Passingham has worked in the Market Research industry for over 35 years, in many  different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve.  In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

Kathy Frankovic is the former Director of Surveys for CBS News and is currently an election and polling consultant for YouGov and other organisations. She is one of the world’s leading experts in public opinion polling. She has been an election and polling consultant for CBS News and other research organizations.

She speaks and writes internationally about public opinion research, journalism and elections as an invited speaker in places as diverse as Italy, Jordan, Hong Kong, Manila, Mexico, Lisbon, Chile and India. In 2009 she retired after more than 30 years at CBS News.

She retired from full-time work at CBS News in 2009, and since then has consulted for CBS News, Harvard University, the Pew Research Center, Open Society Foundations and YouGov. She sits on the ESOMAR Professional Standards Committee and is an active member of both the World Association for Public Opinion Research and the American Association for Public Opinion Research.

Prof. Dr. Raimund Wildner has been active at the GfK Group since 1984, helping to build the GfK BEHAVIORSCAN® micro test market starting in 1985, and in 1988 established the GfK Groupʼs Method and Product Development Department, which he ran until 2009. In 1995, he also became the managing director the GfK Verein and assumed the position of vice president ten years later as well. Currently, he is Vice President at Nuremberg Institute for Market Dicisions (NIM) e.V.

Raimund Wildner is the former honorary professor of business administration and statistics at the Faculty of Law and Economics at the University of Erlangen-Nuremberg, and was a regular guest lecturer at various colleges and universities. Furthermore, he has published numerous articles in the field of marketing science, particularly on the application of statistical methods in market research, and is co-author of the books „Panels in der Marktforschung“ and „Marktforschung – Grundlagen der Datenerhebung und Datenanalyse“.

Mr. Alexander Singewald is CEO of Singewald Consultants Group based in Amsterdam, Netherlands. He studied law at the University of Amsterdam and graduated in 1989. He mainly deals with issues in the field of the General Data Protection Regulation and the Telecommunications Act or soon the Telecommunications Regulation in marketing and (statistical) research.

Alexander works for national and international clients, in and outside the EU. He is an (inter)national speaker on data protection and has spoken several times at Yonsei University (Seoul South Korea). He started his working life at the Data Protection Authority before working at Singewald Consultants Group in 1998. He is/was a long-standing member of several LAC’s. 

In addition to his role as Chair of the Disciplinary Committee of ESOMAR, Alexander is also chairman of the Promotional Products Disputes Committee, secretary of the Research and Statistics Appeals Committee in Netherlands. And he is a member of the expertise center of the local MOA in Amsterdam.

Daniel is a globally recognized authority on Out-of-Home audience measurement in advertising. An Industrial Engineering graduate from UAX University, he co-founded CUENDE Infometrics in 1991, pioneering innovative measurement systems. As the brain behind Spain's GEOMEX system, Daniel has steered OoH research projects across 14 countries. 

From 2005 to 2013, he represented Spain for ESOMAR, the International Market Research Association, and is now on its Ethics and Disciplinary Committee. He contributed to MRC's Digital Outdoor Advertising Measurement Standards in the U.S. and is currently shaping an MRC accreditation process for an innovative efficiency OOH measurement.

A sought-after speaker, Daniel has graced stages at international forums like ESOMAR, ARF, OOH Congress, and WOO/FEPE International. He's received accolades for his work, including the FEPE International Award for Technological Innovation in 2017 and has been honored at events such as PAMRO 2016 and ARF 2006. Additionally, he clinched the MICROSOFT and ESOMAR Big Data in Market Research Hackathon Challenge. 

Beyond his achievements, Daniel has imparted knowledge as a post-graduate lecturer at institutions like Complutense University, Antonio de Nebrija University, and IE.

Sandeep Arora is a digital-first Consumer Insights and Analytics business leader. As an ESOMAR Country Rep for India for 10+ years, ex-President of the Market Research Society of India and Global Head of Digital Experience at a leading tech firm Datamatics, he is highly familiar with the codes and ethics of the MR world globally. Sandeep also spearheaded the MRSI committee that advised the Government of India to formulate the upcoming Digital Personal Data  Protection Law 2022 with a specific focus on the interests of the ‘Insights’ community. 

He is very passionate about researching emerging engagement models towards promoting ‘Collaboration’ in the digital world.

Kim L. Smouter Umans is currently ESOMAR's Chair of the Legal Affairs Committee. Kim L. Smouter Umans is also Director General of the European Network Against Racism (ENAR), having joined the organisation in March 2022. Kim previously worked as ESOMAR’s Head of Public Affairs and Professional Standards, where he led ESOMAR's efforts championing the value of market, opinion and social research and data analytics.

Kim also served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe’s leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.

He has also served in various policy roles working for the North-East England Office in Brussels and in the European Parliament, working in the fields of social policy, education, and employment. 

He holds a master’s degree in European Public Affairs and a bachelor’s degree in European Studies and is a graduate of the University of Maastricht.

Global Chief Privacy Officer at Ipsos since 2017, having previously been the principal legal advisor on data protection matters. Has presented and spoken at various national and international conferences, including the ICDPPC.

Ashlin Quirk is a senior member of the ESOMAR Legal Affairs Committee having previous served on the ESOMAR Professional Standards Committee.

Ashlin Quirk joined Dynata, LLC as General Counsel and Secretary in 2012 and was named its Data Privacy Officer in 2018.

She has more than 25 years of legal experience, specializing in privacy and advertising/marketing law. She has been a member of the ESOMAR Legal Affairs Committee since 2019, and she was previously a member of the ESOMAR Professional Standards Committee. 

Ashlin earned a Bachelor of Arts degree in Psychology and a Juris Doctor degree from Georgetown University.

Brian Perreault is a Senior Director and Associate General Counsel, Privacy at Comscore, Inc., a trusted currency for planning, transacting, and evaluating media across platforms.   Brian earned his J.D. and LLM from University of New Hampshire School of Law, focusing on Intellectual Property, Commerce and Technology.  He maintains the IAPP Certified Information Privacy Professional/United States (CIPP/US) certification.

Meredith is Nielsen’s Chief Privacy Officer and also also oversees Nielsen's Compliance, Government Relations, Employment Law and Legal Operations-Technology teams.

Meredith is responsible for the strategy, development and execution of Nielsen’s Global Privacy Program, including advice, compliance oversight, support for commercial transactions, and reporting to the Board and senior leadership.

She has in-depth experience counseling businesses on privacy, data protection and IT compliance and risk matters, and guiding the implementation of new technologies and data-related initiatives.

Mariana Mendive has been appointed as the Global Legal Counsel for SKIM group in October 2022. As part of her role, she oversees the strategy of the Legal Department and management of all legal affairs for the group. She provides expert legal advice to help SKIM navigate the complex legal landscape and make informed decisions in compliance with the relevant laws and regulations. She gained experience working for reputable law firms in Buenos Aires, Argentina, and as an in-house Legal Counsel at Control Union and Peterson group, a company with headquarters in Rotterdam. Since the beginning of 2023, she has been a member of the ESOMAR Legal Affairs Committee. Mariana holds a bachelor’s and a master’s degrees from the University of Buenos Aires with orientation on Commercial law and a second master’s degree in Company and Commercial Law from Erasmus University in Rotterdam.

Graduating with a BA in classical studies, Dominique has spent her entire career (more than 40 years) with Adetem, based in Paris (France). Founded in 1954, Adetem is the most important Association of marketers and market researchers in France.

At Adetem, Dominique successively held the positions of Documentalist, External Relations Officer and Sub-editor of the Revue Française du Marketing (operational marketing research journal, created in 1956 and published until 2018). As a member of the Editorial Board, she worked alongside the best French specialists in market research and marketing.

 She was then promoted to the position of Managing Director of Adetem for 20 years, contributing with the Board of Directors and the permanent team to the development and diversification of the services offered by the Association.

Since 2017, after her retirement, she has been working for ESOMAR with the Government Affairs and Professional Standards Team and is currently Chair of the Associations Executive Committee (AEC), in charge of developing and strengthening the links of ESOMAR with national associations, worldwide.

Marcos Aguiar is the CEO of Equipos Consultores in Uruguay.

 He has more than 20 years of experience in market research. He manages local and international projects in mass consumption, services and tourism, and impact assessment projects for organizations such as IDB and World Bank.

 He has a Bachelor of Business Administration from the Catholic University of Uruguay and an MBA from the University of Montevideo. He also completed a Senior Management Program at the University of Montevideo and a General Management Program at ISEDE.

Regional Asia Lead, Consumer Insights and Market Research, Flavor Division Takasago InternaXonal (Singapore) Pte. Ltd.

Siew Hoong is responsible for the regional insights management, knowledge sharing and acXvaXon in Takasago.

She has over 25 years of experience in market research – on the agency and client-side, covering both qualitaXve and quanXtaXve research. Her diverse experience has covered FMCG to services and technology. This spanned Asia (including China and India) to the U.S.

Mitali Chowhan is Director General MRSI (Market Research Society of India), since April 2021, based in Mumbai, India.

She has worked in global corporate headquarters in Amsterdam as VP Customer Experience, Liberty Global B.V., in Stockholm as Consumer Insights Director for Tele2 AB and as Head of Brand and Consumer Insight at Vodafone Group in London. Her insights experience is across 30 countries in EMEA and APAC.

Mitali previously headed Business Intelligence at Vodafone India. She was Mumbai Branch Head at NFO India, and National Director Strategic Planning at Rediffusion DY&R. Her early career includes GM Qualitative at TNS Mode and IMRB (Kantar)

She has a Master of Management Studies and a BA in Sociology and Psychology and a PG diploma in Modern and Contemporary Indian Art and Curatorial Studies.

Alessandra is the ESOMAR Representative for Brazil and Commercial Director of H2R Pesquisas. As an executive with experience in different sectors, her expertise is in marketing and market research focusing on the development of consulting and business intelligence projects.

Alessandra hold an MBA  in Strategic Management from Business School São Paulo and University of Toronto. I am  postgraduated in Market Research from University of São Paulo.

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews.

In the 1980s, he developed advanced statistics, survey methodologies and new marketing approaches in research agencies. Then in the 90s, he initiated the survey digitisation by launching an international panel of Internet users, the web audience measurement and the sampling/questionnaire adaptation to the Internet. In 2007, he joined Toluna, a French start-up, to bring his methodological expertise and make it the world's #2 online panel and survey solution. 

Philippe is a member of the ESOMAR Professional Standards Committee since 2014.

Otto holds a master's degree in sociology and psychology and a doctorate in sociology from the University of Cologne. He founded the respondi Group in 2005 and was its CEO and co-owner until its sale to the bilendi Group in 2021.

He currently works as Corporate Integration Director for the bilendi Group. Before founding respondi, he held several positions in online market research and can look back on over 20 years of experience in the online world.

Since 2013, he has been the elected board member of the German Society for Online Research (DGOF) and in this function, among other things, Conference Chair of the annual international GOR conference.

 In addition to his professional activities and his involvement in associations, he is a lecturer, speaker, writer, member of various juries within market research and on the advisory board of the largest German media for market research.

Hana Huntová is the CEO of SIMAR in the Czech Republic, independent marketing consultant.

Hana is a marketing and market research specialist active in training, seminar creation and coaching. She is passionate about fact-based marketing and marketing with substance. She loves being engaged with contemporary marketing and media business from different perspectives, across markets and with multiple-skilled teams.

She has been the CEO of the Czech MRX association SIMAR for the past 10 years. She has also gained her work experience in Mindshare and Unilever. She has master degree from the Czech University of Life Sciences, bachelor’s degree from The Open University in Social Sciences with Media Studies. Recently she completed registered courses in Alternative Conflict Resolution and is a member of the conciliation commission at the Czech Chamber of Commerce. Hana sings in a choir, loves cycling, running with her GSP and cross-country skiing.

Hiroyuki (Hiro) Ichinose is an executive consultant of Japan Marketing Research Association (JMRA) and in charge of foreign affairs.

 After graduating from the University of Tokyo, he had worked for INTAGE more than 30 years and experienced wide range of research projects including quantitative, qualitative, syndicated panel data services and overseas businesses as a board member. Served the CEO of JV with Nielsen, he became independent as a management consultant.

 He also has been chairing ISO/TC225 Japan mirror committee since 2002 and runs the manager training course at JMRA.

Jonathan Karanja, Managing Director, FRONTIER CONSULTING, Kenya.

 Jonathan has about 24 years’ experience in Market Research, starting off as an enumerator in 1997, to now managing a full-service pan-African market research firm.  He leads a team that manages the data and insight needs of client across 28 African countries, across different sectors.  

Jonathan has a Bachelor of degree in Building Economics and Management from the University of Nairobi. He is a member in the Marketing and Social Research Association (MSRA) in Kenya, Africa Market Research Association (AMRA) and Marketing Society of Kenya (MSK).

He is passionate about the outdoors, cycling and hiking.  

Adrián is a passionate social researcher with a geek soul, a combination that allows him to connect with research with a methodical pace, a pragmatic vision and an innovative spirit. 

 He founded and leads Gentedemente as a platform to develop research projects guided by these principles, embracing Lean Development, Design Thinking and Consumer-Centric paradigms.He has extensive experience in various categories, implementing studies based on ethnographic and netnographic approaches, online research communities, co-creation and ideation workshops, helping clients in diverse categories in their quests for creative solutions for communication challenges, new product development and brand repositioning.

 Adrián is a faculty member at several universities in Argentina, where que teaches Market Research and Consumer Behaviour in Master and Post-Graduates programs. He also leads academic research and is the coordinator of Advertising Research at the Universidad del Salvador. He is a longstanding member of SAIMO’s board (the local market research asociation) and is serving his second term as vice-president. He has been elected as Esomar Rep. for Argentina and member of the Associations Executive Committee (AEC) in 2022 for the period 2022-2024.

 He holds a Master degree in Communications from the Hebrew University from Jerusalem, where he also graduated in Hebrew Philosophy. Adrián’s passions are technology, spirituality, consumer culture, and the relationship between them.

ESOMAR Committee Member, Chief Executive Officer at Canadian Research Insights Council

John Tabone is the Chief Executive Officer of the Canadian Research Insights Council (CRIC), Canada’s voice of the research, insights and analytics industry.  John is responsible for ensuring CRIC is the standard-bearer for ethics and best practices in research and a thought leader for new and innovative ways to gather insights.  He also serves on the board of the Certified Analytics and Insights Professionals of Canada (CAIP Canada) where he has helped to advance the development of a new certification program for professionals seeking a career in analytics and insights.

John has over 20 years of experience working in research and in association leadership both through his own company, Converge Loyalty, and as the Principal, Member Value & Research Services at CPA Canada, where he oversaw the teams responsible for insights and innovative new services.  He is a long-time volunteer in Canada’s insights sector having founded Canada’s certification program for individual researchers and served in many roles with legacy associations.  John serves on the ESOMAR Association Executives Committee and on the board of the Market Research Institute International.

John holds an Honours Bachelors of Commerce degree from McMaster University and a Masters of Business Administration degree from the Schulich School of Business at York University where he graduated on the Dean’s Honour list.  He is also a Certified Analytics and Insights Professional (CAIP).

Oana Popa Rengle has a lifelong passion for qualitative research, with 24 years of experience.

In June 2004 she set up Anamnesis as the first qual–research boutique in Romania. Since 2017 she is consulting independently on qualitative research and strategic insight integration into business. She is also a feature editor for the Global Section of Views, the magazine of QRCA, the Qualitative Research Consultants Association.

In 2022 she received the ESOMAR Silver Research Effectiveness Award, alongside client lab test company Synevo, for the outstanding contribution of qualitative research in the development of VR Kids technology, a VR assisted approach for drawing blood from children.

In addition to being a research practitioner, Oana is a certified Idea Generation and Creative Problem-Solving processes facilitator, and a psychotherapist practicing Systemic Family Therapy.

Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients.

He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, past Chairman of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine.

He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Jack is Senior Research Director at Northstar, he specialises in quantitative research for international clients across an array of sectors. These studies have led him to work with brands such as Jaguar, Navistar and Volvo. His main research interests are brand research and consumer trends, with a focus on quantitative methods and the use of statistics to derive solid strategic planning for clients.

He has a particular focus on developing creative ad-hoc quantitative methods that use a range of data sources. He can also be found writing papers for a range of well-known publications such as Admap, Huffington Post and Research World.

Outside the office, Jack can be found training in martial arts, in which he holds a 3rd degree black belt in Taekwon-do, and partaking in various endurance sports.

Annelies is the Chief Platform Officer at Human8. She currently holds a double role. As division manager of Human8 Timisoara (Romania), she is in charge of the set up and day to day management of the division.

As a ForwaR&D lab manager, she is responsible for innovation and the InSites portfolio for the whole group. In the past, she has been closely involved in the development of new listening and engagement research solutions like social media netnography, multimedia ethnography and text analytics.

She has a passion for insightment trajects and the fuzzy front end of innovation. She is a regular speaker at conferences (ESOMAR, MRS, MOA, baqmar) and she has been published several articles in trade & academic market research journals.

Elias Veris is Global lead of operations for Google's network of physical spaces for entrepreneurs (campus.co), an initiative of Google for Startups (startup.google.com). Running operations for Google's network of Startup accelerators.

Passionate about solving interesting operational challenges, and coaching start-ups about sales and operations. He is a guest lecturer at various business schools and public speaking enthusiast.

Following a marketing and advertising career, Fiona set up MESH Experience to fill a gap. MESH captures the whole customer experience – from seeing a TV ad to going in store or seeing a social post.  This data provides new Experience Marketing metrics, like Share of Experience, that help clients put the customer at the heart of the organization, provide a language that unites silos and facilitates investment decisions in CX, path to purchase and marketing communications.

Fiona is co-founder of Crater Lake & Co, founder of Diversity Unlimited, a Fellow of the Market Research Society, mentor for The Marketing Academy and President of the Market Research Council.  As CEO of a women-owned business, Fiona is passionate in supporting an inclusive agenda.

Kyle Findlay is a member of the Research World Editorial Board. Kyle is part of a global data science R&D team that sits across the Kantar group of companies. His team drives the adoption of innovative methodologies and data sources within the Kantar umbrella of businesses.

His team is responsible for deep innovations involving data and analytics. Kyle and his team are responsible for enriching Kantar’s data ecosystem through the development, deployment and scaling of machine learning and other AI-based solutions, particularly in the realm of unstructured data. Kyle and his team further empower their Kantar colleagues around the world by giving them access to new data sources and analytical techniques.

Kyle is also the co-developer of multiple market research solutions, including the ConversionModel (one of the world’s most popular measures of brand equity that has been used by many of the top brands in the world) and the FutureView model of consumer early adoption and in-market influence, amongst others.

Nisha is a member of the Research World Editorial Board. Nisha is a seasoned marketing strategist offering insight-led brand, product and customer strategy to storied brands. With both client-side and agency experience, Nisha focuses on nimble strategy that is empathetic to client-side needs.

Prior to founding Basc Partners, Nisha was Head of Global Brand Research at MetLife where she was part of the select team leading MetLife’s global brand transformation. Nisha also held progressive roles leading marketing strategy teams within the WPP network.

Nisha holds a Masters in Business Administrations from The University of Rochester. She is an avid outdoor adventurer and has hiked on every continent on this planet, except Antarctica! Nisha lives in New York City with her husband and daughter.

Rex Briggs was named one of the dozen “best and brightest” in media and technology by Adweek, and one of the people to “watch and learn from” according to Brandweek. He has been honored with the Atticus Award for his work in direct marketing, the Tenagra Award for outstanding contribution to branding and ESOMAR’s Fernanda Monti Award for his work in CRM. Rex has also won international research awards for his work in understanding website effectiveness and online advertising. His work in understanding the effects of advertising in television, magazine and online was nominated for the prestigious John and Mary Goodyear Award for best international research. Rex was the first director of research for the Internet Advertising Bureau (IAB), and pioneered attribution analytics. His research has been translated into a half-dozen languages and he has taught at leading universities around the world.

Rex is the best-selling author of “SIRFs-Up – How Algorithms and Software are Changing the Face of Marketing.” The book tells the story of how brands can better optimize advertising spend with equations known as “Spend to Impact Response Functions” (SIRFs) and how they will become an integral tool for marketers of every size and vertical for allocating budgets and forecasting business results. Rex also is the best-selling author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.” The book draws learning from ROI measurement from 36 major marketers. The studies were designed by Marketing Evolution to track media expenditure in real time and offer solutions on how marketers can improve ad effectiveness. “What Sticks” was named the #1 marketing book by Advertising Age, and was featured on CNBC, Bloomberg, CNN, NPR and The Economist. Rex is an instructor for the Association of National Advertisers’ (ANA) School of Marketing, where he holds workshops on ROI measurement technologies and IMPACT Marketing.

Rex founded Marketing Evolution in 2000 and sold his interest in 2019. He is an independent consultant and author. Rex is known as one of the world’s leading experts in marketing ROI measurement and optimization technologies. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for more than 100 Fortune 500 marketers.

Selin Cetinelli is Global Innovation Insights - CMI Director at Unilever and sits on the ESOMAR Research World Editorial Board.

With over 23 years experience at Unilever holding various rolds for the company, she is an expert in consumer and market insight for the North Africa, Middle East, Turkey, Russia, Ukrain and Belarus markets and has led the Unilever teams in charge of these regions.

Prior to working for Unilever she developed her skills in the foods and home care sectors.

Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time.

A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.

Angela can help with all of your business development and marketing needs.

Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.

Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.

With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.

As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.

She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.

Been in the international market research business for 20 years,

Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses in consumer, healthcare and b2b fielding.

Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region.

Has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.)

2023 Congress Committee Chair
ESOMAR Corporate Member and 2022 Congress Committee Member