Committees

Judith Passingham has worked in the Market Research industry for over 35 years, in many  different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve.  In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

Kathy Frankovic is the former Director of Surveys for CBS News and is currently an election and polling consultant for YouGov and other organisations. She is one of the world’s leading experts in public opinion polling. She has been an election and polling consultant for CBS News and other research organizations.

She speaks and writes internationally about public opinion research, journalism and elections as an invited speaker in places as diverse as Italy, Jordan, Hong Kong, Manila, Mexico, Lisbon, Chile and India. In 2009 she retired after more than 30 years at CBS News.

She retired from full-time work at CBS News in 2009, and since then has consulted for CBS News, Harvard University, the Pew Research Center, Open Society Foundations and YouGov. She sits on the ESOMAR Professional Standards Committee and is an active member of both the World Association for Public Opinion Research and the American Association for Public Opinion Research.

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews.

In the 1980s, he developed advanced statistics, survey methodologies and new marketing approaches in research agencies. Then in the 90s, he initiated the survey digitisation by launching an international panel of Internet users, the web audience measurement and the sampling/questionnaire adaptation to the Internet. In 2007, he joined Toluna, a French start-up, to bring his methodological expertise and make it the world's #2 online panel and survey solution. 

Philippe is a member of the ESOMAR Professional Standards Committee since 2014.

Jon Puleston serves as Vice President of Innovation for Kantar's Profiles Division. In this role, he heads QuestionArts, an international team specializing in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. Additionally, he serves as a consultant on survey design best practice to companies around the world.

Over the last few years he and his team have won multiple awards for their ground breaking research on research exploring survey design methodology and in particular for their work in the field of gamification of research, survey optimization and prediction science.

Prof. Dr. Raimund Wildner has been active at the GfK Group since 1984, helping to build the GfK BEHAVIORSCAN® micro test market starting in 1985, and in 1988 established the GfK Groupʼs Method and Product Development Department, which he ran until 2009. In 1995, he also became the managing director the GfK Verein and assumed the position of vice president ten years later as well.

In April 2011, Raimund Wildner was named honorary professor of business administration and statistics at the Faculty of Law and Economics at the University of Erlangen-Nuremberg, and is a regular guest lecturer at various colleges and universities. Furthermore, he has published numerous articles in the field of marketing science, particularly on the application of statistical methods in market research, and is coauthor of the books „Panels in der Marktforschung“ and „Marktforschung – Grundlagen der Datenerhebung und Datenanalyse“.

Melanie serves as the Chief Executive Officer at the Insights Association. As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage by investing in quality standards, legal and business advocacy, education, certification and direct support that enables our members to thrive in an evolving industry and drive business impact.

Melanie has spent more than 25 years designing, executing, and interpreting research for agencies and corporations, and is an industry voice in market research for quality, trends and the next generation of data collection. Known as an expert methodologist, she started her career at a full-service research firm in Dallas where she spent ten years developing her strong research background. She then followed that with a decade specializing in all forms of digital research including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.

Melanie contributes to standards and codes of conduct, is heavily involved in chairing and speaking at industry events, and is an award winning writer, researcher, and voice of data quality and best practices.

Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.

Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.

With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.

As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.

She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.

Judith Passingham has worked in the Market Research industry for over 35 years, in many  different roles from General Management, Client Account Leadership, Service Development, to Sales and Operations – on a Global and European basis.

She started her career at the British Market Research Bureau working on the TGI and various media measurements, then working at AGB, subsequently TNS where she ran the UK and then global panel division as CEO of ‘Worldpanel ‘ and as Joint CEO of Europanel – a joint venture between TNS and GFK.

Judith was appointed CEO of TNS Europe and then following the WPP acquisition of TNS oversaw the integration of RI and TNS in Northern and Eastern Europe. In 2014 Judith joined Ipsos to run its Access Panel services where she drove service integration into one global entity, launched device agnostic interviewing and programmatic sampling.

In 2016 she took on responsibility for Ipsos’s Operational capability. She retired in 2019 and volunteers for Pilotlight and for the Maple Lodge Nature Reserve.  In January 2020 she was appointed as Chair of the Professional Standards Committee for ESOMAR.

Kathy Frankovic is the former Director of Surveys for CBS News and is currently an election and polling consultant for YouGov and other organisations. She is one of the world’s leading experts in public opinion polling. She has been an election and polling consultant for CBS News and other research organizations.

She speaks and writes internationally about public opinion research, journalism and elections as an invited speaker in places as diverse as Italy, Jordan, Hong Kong, Manila, Mexico, Lisbon, Chile and India. In 2009 she retired after more than 30 years at CBS News.

She retired from full-time work at CBS News in 2009, and since then has consulted for CBS News, Harvard University, the Pew Research Center, Open Society Foundations and YouGov. She sits on the ESOMAR Professional Standards Committee and is an active member of both the World Association for Public Opinion Research and the American Association for Public Opinion Research.

Prof. Dr. Raimund Wildner has been active at the GfK Group since 1984, helping to build the GfK BEHAVIORSCAN® micro test market starting in 1985, and in 1988 established the GfK Groupʼs Method and Product Development Department, which he ran until 2009. In 1995, he also became the managing director the GfK Verein and assumed the position of vice president ten years later as well.

In April 2011, Raimund Wildner was named honorary professor of business administration and statistics at the Faculty of Law and Economics at the University of Erlangen-Nuremberg, and is a regular guest lecturer at various colleges and universities. Furthermore, he has published numerous articles in the field of marketing science, particularly on the application of statistical methods in market research, and is coauthor of the books „Panels in der Marktforschung“ and „Marktforschung – Grundlagen der Datenerhebung und Datenanalyse“.

Geraldine Proust joined ESOMAR in June 2022 as the Head of Public Affairs and Professional Standards, also joining the senior management team of ESOMAR.

In her role at ESOMAR, Geraldine is responsible for leading global advocacy efforts; managing industry relationships and strategic partnerships; and developing and enforcing global regulatory professional standards for the industry. In this role, she will use her extensive experience in digital policies, data protection and data marketing, as well as her skills in enriching and building professional connections in multiple industry sectors.

Geraldine comes to ESOMAR from an 11-year tenure with The Federation of European Data and Marketing (FEDMA), which represents the interests of the European data and marketing industry. There, she moved quickly to a management position, eventually serving as both Director of Public Affairs and Director of Legal Affairs. She is a Certified Information Privacy Professional by the International Association of Privacy Professionals (IAPP) and has the ECBC-B Professional DPO certification from the Maastricht University European Center on Privacy and Cybersecurity. Proust holds a master’s degree of EU law from Panthéon-Sorbonne University and a diploma in legal studies from Oxford University.

Mike has been a member of Esomar for many years and served on the Council for two terms before being elected Vice Chairman. He was also Vice Chairman of the UK's Market Research Society and served on their Council for three terms. He has written extensively about research and presented many paper winning a number of prestigious awards from both ESOMAR and the UK-based Market Research Society (MRS).

A graduate of the London School of Economics, he obtained his Masters in political behaviour from the University of Essex. Starting his career in MR at National Opinion Polls, after a couple of years in academia, he founded Numbers Market Research, which was subsequently acquired by NOP and after GfK in turn acquired NOP, he became Global Head of Access Panels.

He currently heads ESOMAR's Legal Affairs Committee which monitors all aspects of the global legal and regulatory frameworks that impact on the Market Research sector and actively lobbies regulators on behalf of the sector.

Amy leads all legal, compliance, and privacy functions at Lotame, and is instrumental in informing Lotame’s product roadmap. Amy is a recognized thought leader advising executive management and business leads on industry-disruptive technology, digital innovation, and data analytics initiatives in all company lifecycles at companies such as Comscore, Dataminr, and ZeniMax. Prior to these experiences, Amy was in private practice at WilmerHale and clerked with the Delaware Court of Chancery.  Amy is Co-Chair of Communications of the Law Department Management Network of the Association of Corporate Counsel, appointed as a board member to Duke University Alumni Association, and recently completed her term as co-chair of the Diversity and Inclusion Committee of the National Asian Pacific American Bar Association. Amy holds a Juris Doctorate degree from Duke University and a Bachelor of Arts from the University of Chicago. 

ESOMAR Legal Consultant, Singewald Consultants Group

Global Chief Privacy Officer at Ipsos since 2017, having previously been the principal legal advisor on data protection matters. Has presented and spoken at various national and international conferences, including the ICDPPC.

Veronica Torres serves as the Chief Privacy Officer at Comscore, a global cross-platform audience measurement leader helping businesses make informed decisions in complex media environments.

She leads Comscore’s global privacy and data protection strategy by working with stakeholders across business functions. Prior to joining Comscore, Veronica counseled companies on the development and implementation of global privacy programs.

She also has experience overseeing the use of social media, mobile applications, and third-party digital technologies by federal law enforcement agencies, developing role-based privacy training, and working on a wide array of issues with technology-based start-ups.

In addition to ESOMAR’s Legal Affairs Committee she serves on the IAPP Women Leading Privacy Advisory Board. Veronica earned her J.D. from Brooklyn Law School and B.A. in Political Science from American University.

George Callard is Nielsen’s Chief Legal and Corporate Affairs Officer. He joined Nielsen in January 2019 and is responsible for leading our Legal and Corporate Affairs organization, which includes all legal affairs, including litigation, intellectual property, transactions, compliance and integrity, corporate secretary, security and enterprise risk management.

George has 25 years of extensive experience covering a broad range of operational and legal responsibilities.  

George joins Nielsen from Weather Group, where he was the chief executive responsible for operation and management of the company. He also served as Chief Administrative Officer & General Counsel where he was responsible for all legal, regulatory and compliance matters.

Prior to Weather Group, George served as vice president of legal and business affairs at NBCU, responsible for all legal matters affecting delivery and distribution of NBCU content. This included serving as lead counsel for Olympics, Bravo, Oxygen, and NBC Network retransmission consent.

Previously, he had two tenures with AT&T (SBC & Ameritech). Earlier in his career, he served as counsel and assistant secretary and as senior counsel at the law firm Cinnamon Mueller and associate counsel for Multimedia Cablevision.   

George received his JD from Case Western Reserve University School of Law, has a Master’s Degree from the University of Cincinnati and a Bachelor’s Degree from Union College.

Graduating with a BA in classical studies, Dominique has spent her entire career (more than 40 years) with Adetem, based in Paris (France). Founded in 1954, Adetem is the most important Association of marketers and market researchers in France.

At Adetem, Dominique successively held the positions of Documentalist, External Relations Officer and Sub-editor of the Revue Française du Marketing (operational marketing research journal, created in 1956 and published until 2018). As a member of the Editorial Board, she worked alongside the best French specialists in market research and marketing.

 She was then promoted to the position of Managing Director of Adetem for 20 years, contributing with the Board of Directors and the permanent team to the development and diversification of the services offered by the Association.

Since 2017, after her retirement, she has been working for ESOMAR with the Government Affairs and Professional Standards Team and is currently Chair of the Associations Executive Committee (AEC), in charge of developing and strengthening the links of ESOMAR with national associations, worldwide.

Marcos Aguiar is the CEO of Equipos Consultores in Uruguay.

 He has more than 20 years of experience in market research. He manages local and international projects in mass consumption, services and tourism, and impact assessment projects for organizations such as IDB and World Bank.

 He has a Bachelor of Business Administration from the Catholic University of Uruguay and an MBA from the University of Montevideo. He also completed a Senior Management Program at the University of Montevideo and a General Management Program at ISEDE.

Regional Asia Lead, Consumer Insights and Market Research, Flavor Division Takasago InternaXonal (Singapore) Pte. Ltd.

Siew Hoong is responsible for the regional insights management, knowledge sharing and acXvaXon in Takasago.

She has over 25 years of experience in market research – on the agency and client-side, covering both qualitaXve and quanXtaXve research. Her diverse experience has covered FMCG to services and technology. This spanned Asia (including China and India) to the U.S.

Mitali Chowhan is Director General MRSI (Market Research Society of India), since April 2021, based in Mumbai, India.

She has worked in global corporate headquarters in Amsterdam as VP Customer Experience, Liberty Global B.V., in Stockholm as Consumer Insights Director for Tele2 AB and as Head of Brand and Consumer Insight at Vodafone Group in London. Her insights experience is across 30 countries in EMEA and APAC.

Mitali previously headed Business Intelligence at Vodafone India. She was Mumbai Branch Head at NFO India, and National Director Strategic Planning at Rediffusion DY&R. Her early career includes GM Qualitative at TNS Mode and IMRB (Kantar)

She has a Master of Management Studies and a BA in Sociology and Psychology and a PG diploma in Modern and Contemporary Indian Art and Curatorial Studies.

Alessandra is the ESOMAR Representative for Brazil and Commercial Director of H2R Pesquisas. As an executive with experience in different sectors, her expertise is in marketing and market research focusing on the development of consulting and business intelligence projects.

Alessandra hold an MBA  in Strategic Management from Business School São Paulo and University of Toronto. I am  postgraduated in Market Research from University of São Paulo.

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews.

In the 1980s, he developed advanced statistics, survey methodologies and new marketing approaches in research agencies. Then in the 90s, he initiated the survey digitisation by launching an international panel of Internet users, the web audience measurement and the sampling/questionnaire adaptation to the Internet. In 2007, he joined Toluna, a French start-up, to bring his methodological expertise and make it the world's #2 online panel and survey solution. 

Philippe is a member of the ESOMAR Professional Standards Committee since 2014.

Otto holds a master's degree in sociology and psychology and a doctorate in sociology from the University of Cologne. He founded the respondi Group in 2005 and was its CEO and co-owner until its sale to the bilendi Group in 2021.

He currently works as Corporate Integration Director for the bilendi Group. Before founding respondi, he held several positions in online market research and can look back on over 20 years of experience in the online world.

Since 2013, he has been the elected board member of the German Society for Online Research (DGOF) and in this function, among other things, Conference Chair of the annual international GOR conference.

 In addition to his professional activities and his involvement in associations, he is a lecturer, speaker, writer, member of various juries within market research and on the advisory board of the largest German media for market research.

Hana Huntová is the CEO of SIMAR in the Czech Republic, independent marketing consultant.

Hana is a marketing and market research specialist active in training, seminar creation and coaching. She is passionate about fact-based marketing and marketing with substance. She loves being engaged with contemporary marketing and media business from different perspectives, across markets and with multiple-skilled teams.

She has been the CEO of the Czech MRX association SIMAR for the past 10 years. She has also gained her work experience in Mindshare and Unilever. She has master degree from the Czech University of Life Sciences, bachelor’s degree from The Open University in Social Sciences with Media Studies. Recently she completed registered courses in Alternative Conflict Resolution and is a member of the conciliation commission at the Czech Chamber of Commerce. Hana sings in a choir, loves cycling, running with her GSP and cross-country skiing.

Hiroyuki (Hiro) Ichinose is an executive consultant of Japan Marketing Research Association (JMRA) and in charge of foreign affairs.

 After graduating from the University of Tokyo, he had worked for INTAGE more than 30 years and experienced wide range of research projects including quantitative, qualitative, syndicated panel data services and overseas businesses as a board member. Served the CEO of JV with Nielsen, he became independent as a management consultant.

 He also has been chairing ISO/TC225 Japan mirror committee since 2002 and runs the manager training course at JMRA.

Jonathan Karanja, Managing Director, FRONTIER CONSULTING, Kenya.

 Jonathan has about 24 years’ experience in Market Research, starting off as an enumerator in 1997, to now managing a full-service pan-African market research firm.  He leads a team that manages the data and insight needs of client across 28 African countries, across different sectors.  

Jonathan has a Bachelor of degree in Building Economics and Management from the University of Nairobi. He is a member in the Marketing and Social Research Association (MSRA) in Kenya, Africa Market Research Association (AMRA) and Marketing Society of Kenya (MSK).

He is passionate about the outdoors, cycling and hiking.  

Adrián is a passionate social researcher with a geek soul, a combination that allows him to connect with research with a methodical pace, a pragmatic vision and an innovative spirit. 

 He founded and leads Gentedemente as a platform to develop research projects guided by these principles, embracing Lean Development, Design Thinking and Consumer-Centric paradigms.He has extensive experience in various categories, implementing studies based on ethnographic and netnographic approaches, online research communities, co-creation and ideation workshops, helping clients in diverse categories in their quests for creative solutions for communication challenges, new product development and brand repositioning.

 Adrián is a faculty member at several universities in Argentina, where que teaches Market Research and Consumer Behaviour in Master and Post-Graduates programs. He also leads academic research and is the coordinator of Advertising Research at the Universidad del Salvador. He is a longstanding member of SAIMO’s board (the local market research asociation) and is serving his second term as vice-president. He has been elected as Esomar Rep. for Argentina and member of the Associations Executive Committee (AEC) in 2022 for the period 2022-2024.

 He holds a Master degree in Communications from the Hebrew University from Jerusalem, where he also graduated in Hebrew Philosophy. Adrián’s passions are technology, spirituality, consumer culture, and the relationship between them.

Ilka Kuhagen is CEO of IKM GmbH based in Munich, Germany and co-founder of Think Global Qualitative.  

Ilka specializes on consulting for qualitative research. Clients of IKM are international corporations that focus the European market but also German companies interested in global markets. 

Ilka represents QRCA the Qualitative Research consultants Association.

John Tabone is the Chief Administrative officer of the Canadian Research Insights Council (CRIC), Canada’s voice of the research, insights and analytics industry.  John is responsible for ensuring CRIC is the standard-bearer for ethics and best practices in research and a thought leader for new and innovative ways to gather insights.  He also serves on the board of the Certified Analytics and Insights Professionals of Canada (CAIP Canada) where he has helped to advance the development of a new certification program for professionals seeking a career in analytics and insights.

John has over 20 years of experience working in research and in association leadership both through his own company, Converge Loyalty, and as the Principal, Member Value & Research Services at CPA Canada, where he oversaw the teams responsible for insights and innovative new services.  He is a long-time volunteer in Canada’s insights sector having founded Canada’s certification program for individual researchers and served in many roles with legacy associations.  John serves on the ESOMAR Association Executives Committee and on the board of the Market Research Institute International.

John holds an Honours Bachelors of Commerce degree from McMaster University and a Masters of Business Administration degree from the Schulich School of Business at York University where he graduated on the Dean’s Honour list.  He is also a Certified Analytics and Insights Professional (CAIP) and Certified Customer Experience Professional (CCXP).

Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients.

He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, past Chairman of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine.

He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Jack is Senior Research Director at Northstar, he specialises in quantitative research for international clients across an array of sectors. These studies have led him to work with brands such as Jaguar, Navistar and Volvo. His main research interests are brand research and consumer trends, with a focus on quantitative methods and the use of statistics to derive solid strategic planning for clients.

He has a particular focus on developing creative ad-hoc quantitative methods that use a range of data sources. He can also be found writing papers for a range of well-known publications such as Admap, Huffington Post and Research World.

Outside the office, Jack can be found training in martial arts, in which he holds a 3rd degree black belt in Taekwon-do, and partaking in various endurance sports.

Annelies is a Managing Partner at InSites Consulting. She currently holds a double role. As division manager of InSites Timisoara (Romania), she is in charge of the set up and day to day management of the division.

As a ForwaR&D lab manager, she is responsible for innovation and the InSites portfolio for the whole group. In the past, she has been closely involved in the development of new listening and engagement research solutions like social media netnography, multimedia ethnography and text analytics.

She has a passion for insightment trajects and the fuzzy front end of innovation. She is a regular speaker at conferences (ESOMAR, MRS, MOA, baqmar) and she has been published several articles in trade & academic market research journals.

Elias Veris is Global lead of operations for Google's network of physical spaces for entrepreneurs (campus.co), an initiative of Google for Startups (startup.google.com). Running operations for Google's network of Startup accelerators.

Passionate about solving interesting operational challenges, and coaching start-ups about sales and operations. He is a guest lecturer at various business schools and public speaking enthusiast.

Following an 8 year marketing career on pet foods and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research.

Fiona is a Fellow of the Market Research Society, a member of the Marketing Society and sits on the board of WIRe (Women in Research). She has worked with Professor Hugh Wilson at Cranfield School of Management on a knowledge transfer partnership that was a finalist for the Innovate UK award in 2015. Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.

Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.

Kyle Findlay is a member of the Research World Editorial Board. Kyle is part of a global data science R&D team that sits across the Kantar group of companies. His team drives the adoption of innovative methodologies and data sources within the Kantar umbrella of businesses.

His team is responsible for deep innovations involving data and analytics. Kyle and his team are responsible for enriching Kantar’s data ecosystem through the development, deployment and scaling of machine learning and other AI-based solutions, particularly in the realm of unstructured data. Kyle and his team further empower their Kantar colleagues around the world by giving them access to new data sources and analytical techniques.

Kyle is also the co-developer of multiple market research solutions, including the ConversionModel (one of the world’s most popular measures of brand equity that has been used by many of the top brands in the world) and the FutureView model of consumer early adoption and in-market influence, amongst others.

Nisha is a member of the Research World Editorial Board. Nisha is a seasoned marketing strategist offering insight-led brand, product and customer strategy to storied brands. With both client-side and agency experience, Nisha focuses on nimble strategy that is empathetic to client-side needs.

Prior to founding Basc Partners, Nisha was Head of Global Brand Research at MetLife where she was part of the select team leading MetLife’s global brand transformation. Nisha also held progressive roles leading marketing strategy teams within the WPP network.

Nisha holds a Masters in Business Administrations from The University of Rochester. She is an avid outdoor adventurer and has hiked on every continent on this planet, except Antarctica! Nisha lives in New York City with her husband and daughter.

Rex Briggs was named one of the dozen “best and brightest” in media and technology by Adweek, and one of the people to “watch and learn from” according to Brandweek. He has been honored with the Atticus Award for his work in direct marketing, the Tenagra Award for outstanding contribution to branding and ESOMAR’s Fernanda Monti Award for his work in CRM. Rex has also won international research awards for his work in understanding website effectiveness and online advertising. His work in understanding the effects of advertising in television, magazine and online was nominated for the prestigious John and Mary Goodyear Award for best international research. Rex was the first director of research for the Internet Advertising Bureau (IAB), and pioneered attribution analytics. His research has been translated into a half-dozen languages and he has taught at leading universities around the world.

Rex is the best-selling author of “SIRFs-Up – How Algorithms and Software are Changing the Face of Marketing.” The book tells the story of how brands can better optimize advertising spend with equations known as “Spend to Impact Response Functions” (SIRFs) and how they will become an integral tool for marketers of every size and vertical for allocating budgets and forecasting business results. Rex also is the best-selling author of “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds.” The book draws learning from ROI measurement from 36 major marketers. The studies were designed by Marketing Evolution to track media expenditure in real time and offer solutions on how marketers can improve ad effectiveness. “What Sticks” was named the #1 marketing book by Advertising Age, and was featured on CNBC, Bloomberg, CNN, NPR and The Economist. Rex is an instructor for the Association of National Advertisers’ (ANA) School of Marketing, where he holds workshops on ROI measurement technologies and IMPACT Marketing.

Rex founded Marketing Evolution in 2000 and sold his interest in 2019. He is an independent consultant and author. Rex is known as one of the world’s leading experts in marketing ROI measurement and optimization technologies. His expertise derives from direct experience measuring and improving the performance of a wide range of marketing programs for more than 100 Fortune 500 marketers.

Selin Cetinelli is Global Innovation Insights - CMI Director at Unilever and sits on the ESOMAR Research World Editorial Board.

With over 23 years experience at Unilever holding various rolds for the company, she is an expert in consumer and market insight for the North Africa, Middle East, Turkey, Russia, Ukrain and Belarus markets and has led the Unilever teams in charge of these regions.

Prior to working for Unilever she developed her skills in the foods and home care sectors.

Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time.

A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.

Angela can help with all of your business development and marketing needs.

Kathy Joe served for many years as Director of International Standards and Public Affairs at ESOMAR before retiring in 2016. She currently still works periodically for ESOMAR as its Editorial Consultant for Research World.

Prior to working for ESOMAR, Kathy worked at The Economist and Euromoney and gained a BSc Hons in Politics and Sociology from the University of Southampton in the UK.

With a passion for research and insights and long experience in working with global teams to formulate editorial content, privacy policies and professional standards, she has worked with research professionals from around the world on far-ranging topics including innovation and best practice in consumer insights, knowledge and strategy.

As ESOMAR Director of International Standards, Kathy led the development and promotion of global research codes and privacy guidelines.

She volunteers for projects with NGOs such as Amnesty International and is a Board Member and Secretary of Dance Connects.

Been in the international market research business for 20 years,

Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses in consumer, healthcare and b2b fielding.

Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region.

Has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.)