Research Visual Nudging

How does the right use of colour and design semiotics in visual communication lead to greater impact?
Type On demand
Digital Yes

Welcome to Virtual Academy On-Demand

This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.

Overview

Nobel Prize winner Kahneman has shown that 95% of the decisions we make are rather unconscious, and colour is the dominant factor in 85% of them. So when we as consumers judge a brand or product, colour plays a hugely important role in this. Working with the right colours and design semiotics is the easiest and fastest way to increase a company's results. However, in general colour is severely underestimated by the majority of businesses. By using the right colour combinations and hues in a brand logo, packaging, website or advertisement, you can generate much more impact and respond to consumer desire and expectations.

Programme Overview  

In this course we are covering:

  • Using colour & semiotics to create a multisensory experience

  • Using colour & semiotics to generate sales impact in different contexts

  • Tips & tricks for using colour & semiotics in visual communication

  • The use of tools including patented iVisual predicted engine (Color Navigator system & design semiotics) and how the  combination with consumer research helps to understand impact of visual communication

What will you learn?

After completing this training you should gain insight into how colour and design semiotics (shapes, fonts, tone of voices, graphic design) drives the entire visual identity of brands, products and services, determining consumer choices and unconscious preferences.

Who should attend?

Anyone in a company involved in visual communication and research & insights in the broad sense of the word : branding, packaging, retail experience, online and offline communication.

This course spans three days at two hours per day. What time is 13:00 UTC for me?

  1. 30 April, 13:00 - 15:00 UTC

  2. 1 May, 13:00 - 15:00 UTC

  3. 2 May, 13:00 - 15:00 UTC

What is the Virtual Academy?

This exclusive virtual training offers you access to six-hours of content, split into three engaging live sessions. Designed to enhance your skills at your convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion. The training will also be available on-demand for up to 12 months for paid delegates.

Trainer

Wim Hamaekers
Founder at One Inch Whale
Karine Steculorum
Color Director at One Inch Whale, Partner at iVisual