Python for Market Research

Part 1: Python Programming Basics | Discover the benefits of Python for Market Research. This course is limited to 30 participants.
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Type On demand
Digital Yes

Welcome to Virtual Academy On-Demand

This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.

This is the recommended prerequisite for the course:
Machine Learning and its Applications in Market Research

Use code VA_Python25_FDP when buying both for a 25% discount!


Have you ever wondered how Python could enhance your research? This course introduces you to the fundamentals of programming in Python and exposes you to the libraries useful for analysing data and visualisations. It will cover aspects of dealing with numerical & text data with examples from the market research type of domains.

Python for Market Research is designed specifically for Market Researchers, giving you the skills to start your Python journey in Insights. This course is perfect for the busy professional looking for a ‘one-stop' shopping experience.

The course includes:

  • Homework starting ten days prior to the course and during the course

  • Extensive resource listings at your fingertips

  • Accessible and professional trainer ready for all your Python questions

  • Confidence in your ability to use Python in your Market Research applications

This course is limited to 30 participants, so get your place now!

In this course, you will cover:

  • Introduction to the Python programming environment

  • Understanding different types of data - structured and unstructured

  • Python concepts for storing and retrieving data

  • Wrangling data using programming concepts like functions

  • Python libraries for doing Espoloratory Data Analysis - NumPy, Pandas, Matplotlib, NLTK (Natural Language Toolkit) and Seaborn

After this course, you’ll be able to:

  • Program in Python from a data science perspective

  • Do Exploratory Data Analysis (EDA)

  • Create charts and visualisations to explain your analysis and inferencing

Who should attend?

Anyone interested in developing their programming skills to enhance their research ability perfect for any Market Researcher looking to upgrade their research skills. You could be a beginner in programming or already a Python programmer. There is a lot to take away from both. It is also required for those wanting to take up the follow-up course.

What is the level of learning?  

While no prior learning is required, a desire to learn to program and put in the work to complete the exercises will be very important. Exposure to working in excel & writing equations/formulas in it will be helpful. Simple, high school-level mathematics will be used in exercises and programming tasks.

There will be pre-course work material that will be made available to help ease into the course.

A lot of information. Jag showed a lot of opportunities how one can use Python. Nice instructor - Prep material was very helpful and possibility to ask questions. Provided all scripts, datasets and even the recording of the sessions.

Feedback from an attendee


Jag Rao
Professor of Practice at University of Georgia I MRII