Interactive Data Visualisation

Let your data tell the story by creating impact through the use of dashboards
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Type On demand
Digital Yes

Welcome to Virtual Academy On-Demand 

This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.


Dashboards and interactive data visualizations are becoming increasingly important in everyday business life. More and more, customers and departments are looking for interactive solutions to help them analyse and visualise data in their everyday lives. It is important to know the basic dashboard concepts and technologies. Which concept is best suited for which study type, which task and which customer? What needs to be considered with regard to content requirements, information architecture, and information design? How can meaningful visualizations be found and modern infographics be developed that tell a story?

Learn how to successfully develop and implement dashboard applications - regardless of the software solution used - using a systematic approach that has been tried and tested in many projects.

What's in it for me?

You will develop a deep understanding of dashboard concepts and technologies, and learn how data sources, analysis, interactivity and visualization must work together successfully to create added value. At the end of the training, you will be able to advise customers professionally and develop your own professional dashboard concepts.

Who should attend?

The workshop targets market researchers of agencies, corporate researchers, business analysts and others who want to develop professional dashboard applications to effectively communicate insights to internal and external stakeholders. Anyone who would like to learn how to translate data into meaningful decisions with a use of dashboards!

Level of learning?

This workshop is designed for dashboard beginners as well as for people who have already gained some experience with interactive solutions but want to upgrade and further their knowledge.

Programme outline for each day

Session 1

  • The range of dashboard concepts: From KPI Dashboard to Decision Cockpit to Self-Service Data Discovery Application and beyond - using numerous best practices examples

Session 2

  • Understanding users and their goals - a systematic approach to successfull dashboard development

  • Understanding the needs of your market research: designing dashboards for Customer Understanding Studies, Brand Trackers, Experience Management, and other

  • How to overcome the main challenges of interactive data visualization

  • Designing compelling dashboards – from eradicating boredom and eliminating data overload to delivering actionable and memorable insights

Session 3

  • Integrating data from different sources to add meaning

  • Visualizing data vividly and interactive: Visualization types, comparisons, symbols, colors and how to use them in an interactive environment.

  • Interactive storytelling and infographic techniques: Let your data tell the story

  • Implementing your solution – what to consider to avoid pitfalls


Alexander Skorka
ESOMAR Individual Member, Chief Product Officer at Dapresy