Diving Deep into Focus: Innovative Survey Techniques
Welcome to Virtual Academy On-Demand
This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.
Overview
This interactive training will focus on survey design and the new respondent experience. The world has changed but the way we communicate in research has remained the same. We will teach you the dos and don’ts of creating a survey that someone will focus on, pay attention to, and give you back better data.
What will you learn?
After completing this training, you will be able to:
Gain increased confidence in your data
Minimize lazy or fatigued responders
Avoid confusing red herrings
Create mobile-friendly surveys (65% of respondents use mobile phones)
Adapt to different response models for mobile data
Design better surveys for yourself, your panel, partners, and clients
Focus on creating engaging and high-quality surveys
Improve respondent quality and experience, encouraging repeat participation
Programme Overview
Day One:
- Survey Design Tips & Tricks
- Historical Insights vs Today's Status
- Best Practices and Question Frame work
Day Two:
- ChatGPT, Using AI to Enhance Survey Design
Day Three:
- Designing for the Supply Eco-system and Modulation Design
Who should attend?
Researchers, panel companies, programmers, end clients.
What is the Virtual Academy?
This exclusive virtual training offers you access to six-hours of content, split into three engaging live sessions. Designed to enhance your skills at your convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion. The training will also be available on-demand for up to 12 months for paid delegates.