Diving Deep into Focus: Innovative Survey Techniques

Crafting Engaging Surveys in the Sea of Short Attention Spans
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Start 9 Jul, 13:00 UTC
End 11 Jul, 15:00 UTC
Type Live event
Digital Yes

Overview

This session will focus on survey design and the new respondent experience. The world has changed but the way we communicate in research has remained the same. We will teach you the dos and don’ts of creating a survey that someone will focus on, pay attention to, and give you back better data.

Programme Overview  

In this course we are covering:

  • Data Quality

  • Survey Design

  • Respondent Experience

What will you learn?

We want you to get data back that you will have an increased level of confidence in. We can’t fix survey fraud, but we can help. Let’s minimize lazy/fatigued responders. Let’s not have confusing red herrings blocking out good responders. Let’s create surveys that are mobile friendly. Remember 65% of the respondents are on a mobile phone, creating a whole different response model for your data.

After completing this training, you should be able to: Design a survey that will make it better for you, your panel, your partners and your clients. We will teach you how to focus on creating a good, interesting survey, respondent quality and an engaging experience that will have your members coming back again and again.

Who should attend?

Researchers, panel companies, programmers, end clients.

This course spans three days at two hours per day. What time is 13:00 UTC for me?

  1. 9 July, 13:00 - 15:00 UTC

  2. 10 July, 13:00 - 15:00 UTC

  3. 11 July, 13:00 - 15:00 UTC

What is the Virtual Academy?

This exclusive virtual training offers you access to six-hours of content, split into three engaging live sessions. Designed to enhance your skills at your convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion. The training will also be available on-demand for up to 12 months for paid delegates.

Trainer

Sandy Casey
SVP of Global Supply at InnovateMR