AI Beyond the Obvious - An Interactive Journey

A Hands-on Workshop Exploring Innovative Tools for Market Research
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Start 16 Jun, 14:00 UTC
End 16 Jun, 22:00 UTC
Type Live event
Digital No
Swissotel Chicago 323 E Wacker Dr Chicago, IL 60601

Training Details

June 16th from 2:00PM-10:00PM UTC / 9:00AM-5:00PM CST.

  • Register for this exclusive on-site training led by Daniel Berkal from 9:00AM-5:00PM CST on 16 June 2024. This training will take place in person in Chicago at our Art & Science of Innovation Conference 2024.

  • The course fee is €420/525 (member/non-member rate respectively).

  • If you would like more information about the training, please contact


Dive into the world of AI with our hands-on workshop designed for market research professionals eager to explore AI applications in their field. This standalone course, suitable for those looking to get their feet wet in AI, focuses on practical, current applications relevant to market research, with special emphasis on both qualitative and corporate interests.  Regardless of your background, this in-person workshop is designed for researchers, from beginners to those who use AI every day.

Why this Workshop?

As AI reshapes industries, understanding its potential in market research is essential for professionals aiming to leverage cutting-edge tools for deeper insights and impactful presentations. This workshop demystifies AI, offering a practical guide to integrating AI tools and methodologies into market research workflows.

Programme Highlights:  

During this comprehensive 8-hour course, we will cover the following:

  1. Foundations of AI in Market Research: Grasp the basics of AI and how it's transforming data analysis, trend prediction, and consumer behaviour understanding.

  2. Hands-On Learning: Through interactive sessions and hands-on exercises, learn to apply AI tools in real market research scenarios, enhancing data collection, analysis, and presentation.

  3. Specific Applications in Qualitative Research: Discover how AI can enrich qualitative research, from sentiment analysis to thematic exploration.

  4. AI-Enhanced Presentations: Learn techniques to incorporate AI into your presentations, making them more engaging and informative.

What will you learn?

After completing this training, you not only should you be able to efficiently utilize a wide variety of tools to deepen your research and enhance your presentations… you should become someone who can comfortably talk about the incredible possibilities of artificial intelligence in market research at a dinner party. 

Who should attend?

This workshop is perfect for market researchers, corporate strategists, and anyone interested in integrating AI into their research toolkit. No prior AI knowledge is required, just a willingness to learn and explore.  This is not a lean-back workshop.  Audience participation will be encouraged and we will be trying the tools we learn. 

Practical Information:

Bring Your Laptop: Hands-on elements will require a laptop to participate fully.

"AI beyond the Obvious" was a more than appropriate title for this training: no platitudes, no empty phrases or declarations of intent. From the first to the last minute, this was a hands-on training with valuable practical examples for our everyday life in (qualitative) market research, which Daniel Berkal presented in a very motivated and personal way. This was not a lecture, it was learning and working together. Thank you for that and more of this please :-)

Petra Kemmerzell, recent attendee


Daniel Berkal
SVP Research at The Palmerston Group