Advanced Quantitative Methods for Insights and Analytics

Explore practical guidance supporting beginners and experts alike to explore the why, when, and how to use these techniques for your projects
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Type On demand
Digital Yes

Overview

Three days. Two hours per day.
The live training takes place as follows:
5 April, 13:00 - 15.00 UTC
6 April, 13:00 - 15.00 UTC
7 April, 13:00 - 15.00 UTC
What time is 13.00 UTC for me?

Also On-Demand
The training will also be available on-demand for up to 12 months for all paid delegates.

Megan Peitz will teach you how to delight your clients and execute outstanding research in this consultative guide to using advanced quantitative methods. In this tutorial, you'll walk through the entire project life-cycle from proposal to deliverable - and offer insights around keywords to determine the suitable methodology, designing your questionnaire, questions to ask your clients, pitfalls to avoid, and what to look for in the results.

You'll also cover strategies for reporting that enhance presentations and give your clients confidence in the results. Methods covered include Key Drivers, Segmentation, TURF, Market Structure, MaxDiff and Conjoint Analysis. And yes, this session is for you whether you consider yourself a newbie or a pro!

What will you learn?

After completing this training, you will better understand:

In the words of an insights manager...

  • The pros and cons of different pricing methodologies and when to use each

  • MaxDiff vs Conjoint - When to use either and why (plus plenty of other goodies)

  • How best to design a segmentation questionnaire

  • What's a typing tool, and why do you need it

In the words of a business strategist…

  • How to use survey research to accurately size your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)

  • How to reach the largest group of people with your product offering

  • How to prioritize your product roadmap

  • How to optimize your product or service and its price

Who should attend?

This course is excellent for anyone in insights, strategy, data or analytics departments, both client and agency sides, and suitable for all experience levels. Product and Marketing managers and pricing managers are also encouraged to attend. 

Google, Meta (formerly Facebook), AMC Global, Psyma International, and many more have brought Megan into their organization to teach this topic. 

Megan quickly established comfort and rapport in her advanced quantitative methods training, making it engaging, relevant, and even fun. Megan was able to demystify methods we don’t use often as we would like.

The training had a positive impact on those from a variety of backgrounds and experience levels – introducing ideas and laying the groundwork for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants.

Feedback from a recent attendee

Programme at a Glance

Defining your Target

  • Market Sizing and Segmentation

Finding What's Important to Them

  • Key Drivers Analysis, MaxDiff

Getting Your Price Right

  • Gabor Granger/Price Laddering, Van West/Price Sensitivity Meter, Conjoint Analysis

Optimizing Your Product Line

  • TURF, Market Structure, and more

Your training will also feature numerous case studies demonstrating how other companies have used these methods and why.

Speakers

Megan Peitz
Founder & CEO at Numerious