Welcome to Virtual Academy On-Demand
This exclusive on-demand training offers you access to six-hours of content, split into three engaging sessions. Designed to enhance your skills at your own pace and convenience, you'll be able to download resources, see the trainer's contact information and earn a certificate upon course completion.
Megan Peitz will teach you how to delight your clients and execute outstanding research in this consultative guide to using advanced quantitative methods. In this tutorial, you'll walk through the entire project life-cycle from proposal to deliverable - and offer insights around keywords to determine the suitable methodology, designing your questionnaire, questions to ask your clients, pitfalls to avoid, and what to look for in the results.
You'll also cover strategies for reporting that enhance presentations and give your clients confidence in the results. Methods covered include Key Drivers, Segmentation, TURF, Market Structure, MaxDiff and Conjoint Analysis. And yes, this session is for you whether you consider yourself a newbie or a pro!
What will you learn?
After completing this training, you will better understand:
In the words of an insights manager...
The pros and cons of different pricing methodologies and when to use each
MaxDiff vs Conjoint - When to use either and why (plus plenty of other goodies)
How best to design a segmentation questionnaire
What's a typing tool, and why do you need it
In the words of a business strategist…
How to use survey research to accurately size your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)
How to reach the largest group of people with your product offering
How to prioritize your product roadmap
How to optimize your product or service and its price
Who should attend?
This course is excellent for anyone in insights, strategy, data or analytics departments, both client and agency sides, and suitable for all experience levels. Product and Marketing managers and pricing managers are also encouraged to attend.
Google, Meta (formerly Facebook), AMC Global, Psyma International, and many more have brought Megan into their organization to teach this topic.
Megan quickly established comfort and rapport in her advanced quantitative methods training, making it engaging, relevant, and even fun. Megan was able to demystify methods we don’t use often as we would like.
The training had a positive impact on those from a variety of backgrounds and experience levels – introducing ideas and laying the groundwork for our newest employees, instilling confidence and know-how in our research managers, and bringing new ideas to our most veteran consultants.
Feedback from a recent attendee
Programme at a Glance
Defining your Target
Market Sizing and Segmentation
Finding What's Important to Them
Key Drivers Analysis, MaxDiff
Getting Your Price Right
Gabor Granger/Price Laddering, Van West/Price Sensitivity Meter, Conjoint Analysis
Optimizing Your Product Line
TURF, Market Structure, and more
Your training will also feature numerous case studies demonstrating how other companies have used these methods and why.
Megan PeitzFounder & CEO at Numerious
A self-proclaimed nerd with her master’s in mathematics and statistics, Megan Peitz, founder of Numerious Inc. has spent over 10 years helping some of the world's largest companies fine tune their products and services using math.
Megan has a passion for teaching and is a consistent guest speaker at the University of Michigan (UofM) Ross School of Business, University of California Los Angeles (UCLA) Anderson School of Management and University of Virginia (UVA) Darden School of Business.
She has also presented at many industry conferences on discrete choice techniques and most recently, her work on MaxDiff was published in the Journal of Choice Modeling (2019) and her work on Conjoint analysis won best paper at the 2019 Sawtooth Software Conference.