11- 13 July from 13:00-15:00 UTC / 15:00-17:00 CEST - Two hours per day over three days.
Introducing a practical training session designed to empower insight professionals on activating Behavioural Science across the research process.
People often do not think about their behaviour, operating as if they are on autopilot, so they may not know why they make certain decisions. Behavioural research takes a holistic approach to understanding decision-making. It assumes that much of driving behaviour is below the surface, which requires specific approaches and theories to understand it properly.
Through three interactive sessions, we’ll walk through some essential behavioural science learning. We will demonstrate that just a little bit of understanding can supercharge the research process and get closer to behavioural reality.
What will you learn?
Always been interested in Behavioural Science but never been able to apply it? Or have you attended training sessions on Behavioural Science but never been able to apply new learning to your work?
Our Masterclass in Behavioural Science focuses on applying the theory, leaving you with clear, actionable ways to embed behavioural thinking across your research process.
Who should attend?
Corporate insight professionals – anyone who wants to build their behavioural science knowledge, focus more on behavioural insight and learn how to apply this thinking to the research they conduct and commission
A three-staged approach:
Overall theory - Behavioural Science and Behavioural Research
We’ll run through some broader BeSci essentials and how we apply this to our Behavioural Research Approach.
How it applies to insight and briefs - introducing models
Using the examples shared by attendees, we’ll introduce models and example concepts to help understand how to get the most out of a brief – this ranges from the questions we ask, the approach we take and the analysis tools we can use.
Application – building your own behavioural brief
We’ll break into groups and design a brief using the theory we’ve covered– essentially. We ask participants to apply the models/concepts and approaches to a current challenge. People can work on their challenges or someone else’s.
Leanne TomasevicESOMAR Individual Member, Managing Director at Truth Consulting
Tom MorganSenior Director at Truth Consulting
Tom is a Senior Director at Truth. He has worked in strategic insight for over 10 years, developing specialisms in Behavioural Science, culture and trends as well as brand and communications strategy.
Tom first developed his passion for behaviour studying Socio-cultural anthropology and has honed this passion leading projects that span a range of categories and markets, collaborating with some of the world’s biggest brands.
Tom leads on Behavioural Science at Truth, applying behavioural thinking across the work he does, he also runs behaviourally inspired training sessions with clients and insight bodies including with Aura and ESOMAR.
Smriti VermaSenior Insight Planner at Truth Consulting
Smriti is a Senior Insights Planner at Truth and has a background in Behavioural Science and research. She has a Master’s degree in Communication & Development with focus on Behaviour Science and Behaviour Change. Smriti has worked on some of the world’s largest behaviour change interventions with companies like BBC Media Action and Unilever.
Smriti has over a decade of experience across sectors and industries such as financial services, fashion, health care to name a few. She brings an in-depth understanding of how to apply Behaviour Science principles in the real-world to influence behaviour change.