About The Book 

Basic Insights on Questionnaire Design is your go-to manual for mastering the art of creating effective and engaging questionnaires! Whether you're a newbie who is just starting out or a seasoned pro looking to brush up on the basics, this guide is packed with some of the key aspects you should remember when crafting an online questionnaire. In an age where the democratisation of tools has made it possible for anyone to create online questionnaires, this book will be invaluable in your toolbox.

This manual represents the personal views and insights of Sandy Casey, SVP of Global Supply at InnovateMR, on the nuances of questionnaire design. It provides valuable guidance on crafting questions that engage and deliver meaningful data, essential for researchers and businesses alike. 

About Sandy Casey: 
Sandy Casey, SVP of Global Supply at InnovateMR, brings over two decades of experience in the research industry, with a deep focus on questionnaire design. A respected member of ESOMAR and a key figure in the WIRE mentor program, her insights shape industry standards. Sandy is also the ESOMAR representative of the USA

Note: This book represents the personal views and opinions of the author on the subject matter.