YES Pitch Award Finalists 2024

The Young ESOMAR Society (YES!) Award is a global competition designed to engage young professionals (30 and under) and spotlight the fresh perspectives that the new generation of researchers brings to our industry. Each year, between five to ten finalists are chosen to pitch their ideas in a dynamic 60-second presentation at the ESOMAR Congress. This year, in line with our "Mind, Myth, Machine" theme, we are particularly excited to see how these young innovators integrate these elements—exploring the cognitive, cultural, and technological dimensions of their research. The audience votes for their top three favorites, granting the winners additional stage time to present in the closing.

All finalists will receive a free registration to Congress 2024 in Amsterdam and a year-long YES Membership.

ESOMAR wants to congratulate the 2024 YES Award Finalists and extend our gratitude to all those who submitted a pitch!

The following young professionals were selected to compete in the YES Pitch contest in Athens this year:

• Harnessing Soil Carbon

  Boosting Africa’s food security and climate revolution

  Naomi Muhiu, Dalberg Research, Kenya

• Localization vs. Translation

  How to tackle cultural response bias

  Jaimie Smits, SKIM, Netherlands

• A Research Tool with 6x Higher Response Rates with WhatsApp

  Seamless integration of AI and WhatsApp leading to real data from real people

  Timothy Treagus, Yazi, South Africa

• AI-Driven Insights: Transforming Market Research into Meaningful Connections

  Tim Nguyen, Human8, Netherlands

• Kerry FutureLens

  Innovation fuelled by foresight

  Brian Short, Kerry, Ireland

• VR Neuromarketing Research Platform for Consumer Products

  Packaging research in VR

  Theodoros Sofianos, Digital Bites IKE, Greece

• From Complexity to Clarity: Democratising Data Analysis

  Vanessa Kwok, Nepa, United Kingdom

• Fix Your Own Problems: GPT-Powered Open-End Coding

  Building a tool, with no coding experience, that reduced a days-long open-end-coding process to fast, intelligent coding automation

  Harrison Morris, Reputation Leaders, United Kingdom

We wish all the finalists success with their pitch on Monday, 10 September, and for those wishing to join them in person and vote, you can register here.

Want to compete at a future event? Find more details here: