Top Five Reasons You Can’t Afford to Miss ESOMAR Congress this Year

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Date 10 August
Author Iliya Hull

We’ve been lucky enough in our industry to, for the most part, be able to accommodate the upheaval of the past two years - getting creative about where and how we work. As insights professionals, many of us are curious by nature and love to learn more every day about how people think, act and feel in the world around us. Connecting with others is an essential piece of this, and we are thrilled to be able to bring those connections back at ESOMAR Congress 2022 - our first Congress in three years. 

While seeing friends, colleagues, clients and peers in person is a huge benefit for attendees, there are many other reasons you can’t afford to miss the world’s largest event in the data, research and insights industry.

  1. Take home the knowledge you need. This year’s agenda features a vast range of speakers, from the globe’s most prominent brands and market research agencies sharing how they have successfully approached specific challenges; to keynotes that will fuel your imagination and ignite your innovative spirit. Our session lineup will give you the skills and a fresh mindset to elevate your human insights practice, energize you for the next big thing and help you keep that competitive edge. 

  2. Forge business relationships that last. We believe networking is the shining star of any Congress, and that’s why we give you plenty of opportunities for connection. Our networking events go beyond the after-party (although there’ll be plenty of parties) and give you creative, unforgettable ways to bond with other attendees, from networking mixers to a gala night of dinner and dancing. Start with hilarious “speed dating” rounds in the exhibition hall and end with accelerator sessions to inspire you to connect with people differently. These are the memories that provide the foundation for long-term, lasting friendships and business relationships.

  3. The right people, all in one place. No matter which sector of the insights and market research industry you focus on, the right people are in attendance at Congress to help take your business to the next level. From buyer-side insights teams and decision makers from brands to a global expo packed with insights partners to help solve your challenges. We help you make the right connections to accomplish #4 on this list!

  4. Reach your 2022 business goals. Q4 is looming at this point, which means the pressure is increasing to fulfil (or better yet, exceed) the KPIs you set at the start of the year, both for yourself and your business as a whole. What better way to solidify client relationships and industry partnerships than meeting in person? With one of the largest gatherings of the insights community at Congress, you can set appointments and make the magic happen with new and existing clients. It’s easy to get the ROI you need to make the attendance at Congress worth your while.

  5. Experience the magic of Toronto, from high and low. There are many reasons to love this iconic city, but we are especially enamoured by its “vertical” uniqueness. It is home to one of the tallest towers in the world, The CN Tower, which was declared one of the modern Seven Wonders of the World by the American Society of Civil Engineers. It also belongs to the World Federation of Great Towers. Get a bird’s-eye view of the city from atop this tower, or - direct from the Congress venue at the Sheraton Centre - go deep underground to access the city’s unique PATH system. This subterranean network comprises 30 kilometres of pedestrian walkways featuring restaurants, shopping, services and more. 

It’s time to open up new doors for your insights practice. There’s no better way to accelerate innovation and advance your business than by attending ESOMAR Congress 2022. We will see you in Toronto! 

Iliya Hull
ESOMAR Staff, Senior Marketing and Community Coordinator at ESOMAR