The Call for Speakers for Congress 2025 ”Reimagine” is now open!
Reimagine the way we understand the world.
A quarter of the way into the 21st century, the insights industry stands at the forefront of opportunity, alive with excitement and progress. With limitless potential to push boundaries and reshape perspectives, what better time to highlight the profound influence of research?
ESOMAR invites you to Prague, from 28 September to 1 October, for Congress 2025 | Reimagine—where creativity, technology, and bold ideas converge to revolutionize the way we see and shape the future. In Prague—a city celebrated as a hub for innovation and daring experimentation—we’ll embrace fresh thinking and spark dynamic conversations that will drive the industry forward.
Submit your proposal by 7 March and take the stage to showcase how your work is redefining consumer behavior, cultural shifts, and the evolving role of insights.
This year at Congress 2025 | Reimagine we’ll gather to rethink, recalibrate, and realise the possibilities for the insights industry—together.
Submissions are now closed for 2025!
Topics
We are on the hunt for presentation formats that will spark unconventional thinking. From immersive environments to playful challenges, the key is to design a session that feels open, experimental, and wildly creative!
Rethink!
Challenge norms, spark bold ideas, and inspire new visions for market research.
Lead the charge in leaving outdated practices behind. Share your lessons from failures and how they sparked smarter, more innovative approaches.
Reveal your revolutionary approach to research design. Have you deconstructed and reimagined the research process for today’s digital age? Let’s hear your blueprint!
Explore the evolution of agile tools. How are self-service research panels meeting the demand for rapid, agile testing and delivering impactful results?
Show us how researchers are stepping into the spotlight. How are insights professionals evolving from task-based roles to strategic leaders shaping decisions in a fast-paced, tech-driven world?
Help define the skills for tomorrow’s researchers. In a data-driven world, what skills are essential for mastering market research? Guide younger researchers on where to focus to become outstanding professionals.
Challenge what we consider an insight. Is there a clear distinction between data, knowledge, and intelligence? How can we educate research buyers to value deep understanding over simple, fast answers?
Share your tales of storytelling magic. How have you used storytelling as a powerful tool to uncover deeper insights, connect with audiences, and inspire action?
Inspire us with cultural insights. What cultural nuances, societal shifts, political triumphs or upsets are driving consumer behavior and shaping brand perceptions? Show us how you’re decoding trends, navigating complexities, and advancing inclusivity in research. are driving consumer behavior and shaping brand perceptions? Show us how you’re decoding trends and advancing inclusivity in research.
Showcase creative ways to repurpose data. How have you transformed existing data into fresh insights, uncovered new opportunities, or applied it in innovative ways?
Recalibrate!
Experiment, refine, and build research methodologies that push the boundaries of what’s possible.Share your secrets to balancing speed and depth. How are you delivering insights that are fast, impactful, and still deeply meaningful?
Show us how intelligent tools are driving breakthroughs. What innovative applications of technology, like machine learning or automation, are enhancing your research outcomes and unlocking new opportunities?
Take synthetic data from theory to practice. Share real-world examples of how synthetic data has added fresh perspectives, enriched insights, or solved complex challenges.
Offer solutions for improving data quality. How are you addressing biases, ensuring reliability, and leveraging new tools to enhance the accuracy and integrity of data collection?
Champion ethical approaches to technology. How are you building trust, transparency, and accountability into research processes when using advanced tools and automated solutions?
Inspire us with your creative approaches. From film analysis to storytelling and design thinking, show us how unconventional techniques are reshaping insights.
Lead the way in reimagining research tools. Have you created practical resources, hosted workshops, or developed methodologies —such as social media ethnography or neuroscience tools— that empower creativity and innovation in research?
Leveraging Emotion. What are the best ways to measure sentiment and emotion that can be put to practical use and valued by stakeholders who may not yet see emotion as a tangible insight?
Enter the “no-A.I.” zone. Share examples of research methodologies that rely entirely on human creativity, intuition, and manual processes. From deep ethnographic studies to face-to-face interviews, diary studies, co-creation workshops, consumer psychology, or behavioral science techniques, how can we rediscover the art of hands-on, human-led research?
Realise!
Bring ideas to life and deliver real-world impact with your research stories.Share your insight-to-action journey. How have you transformed raw research findings into strategies that deliver measurable results and drive change?
Celebrate collaboration! Show us successful client-partner relationships that balance academic rigor with real-world application to achieve impactful outcomes.
Showcase how market research delivers ROI. What are some standout case studies on measuring and reporting the return on investment for research initiatives?
Engage a broader range of stakeholders. How have you collaborated with experts across CX, UX, branding, R&D, pricing, and more to ensure insights resonate and drive action?
Challenge the status quo of dashboards. What is the true value of dashboards—do they help companies take action, or is the classic presentation still the gold standard for embedding insights?
Explore the power of video. From video proposals to visual reporting, how are you using video to enhance engagement and create a lasting connection with research audiences?
Transform client relationships. How have you evolved from vendor to trusted advisor, building partnerships that deliver value and drive innovation?
Inspire us with workflow wizardry! How have you automated repetitive tasks or streamlined processes to make research faster, more efficient, and more impactful?
Present your show-stopping visual storytelling techniques. How are you using design and imagery to make your insights unforgettable and emotionally resonant?
Important Speaker Milestones:
Close Call For Speakers: 7 March 2025
Accepted Speakers Informed: (no later than) 9 May 2025
Programme Online: 13 May 2025
Paper Due: 7 July 2025
Draft Presentation Due: 29 August 2025
Mandatory Tech Rehearsal: 28 September 2025
Reimagine Excellence with ESOMAR Awards
At Congress 2025 | Reimagine, we’re not just looking for bold ideas and inspiring presentations—we’re also celebrating the best and brightest in the insights industry. The ESOMAR Awards spotlight outstanding achievements, innovation, and creativity across the research and insights community.
Five considerations before you submit!
We need original content that has never been presented or published before and actively encourage alternative presentation formats that enrich, entertain and exhilarate the audience!
If submitting a case study, client commitment to co-present is crucial; their withdrawal may lead to your presentation being revoked.
"So What?" Before you submit, clarify why a global audience can't miss this and what valuable insights they'll gain. The committee will individually review your outline, and then they will convene for two days to make final decisions. Given the abundance of excellent content, make their challenging task even tougher!
All accepted submissions should expect to be asked to write a paper. We guarantee maximum exposure for your paper and work. It will be shared with the Congress audience and all ESOMAR Members and made accessible to 75,000 WARC-subscribed marketers. Additionally, your paper qualifies for prestigious ESOMAR awards, offering cash prizes for winners. Don't miss this genuine opportunity to showcase your excellence.
We understand not all proposals require a full paper (eg client-side perspectives to fuel debate, personal tales of transformation). Providing the committee agrees, we're open to exploring alternative formats to capture your ideas.
Submissions are now closed for 2025!
Programme Committee:
The high-quality content is made possible by the hard work of the Programme Committee, which reviews the papers and presentations submitted to deliver the best possible insights for you.
Lyndall Spooner
ESOMAR Individual Member, Founder at Fifth Dimension Research and Consulting, AustraliaLyndall has over 25 years’ experience in management consulting, marketing consulting and market research. Lyndall founded Fifth Dimension Consulting in 2006, a research-based consultancy that was ranked in the top 25 most innovative consultancies globally in 2020.
Lyndall is passionate about the advancement of critical thinking, scientific and technical capabilities of the research industry. She has presented award winning papers at numerous conferences on the impact of technology on the development of the brain, how technology has disrupted the marketing funnel and the role of trust in brand relationships.
Lyndall has a Bachelor of Science from Wollongong University majoring in molecular biology, a Master of Commerce from Sydney University majoring in choice modelling and has qualifications in Executive Leadership from the University of Oxford and has served on the Research Society Board.
Ajay Bangia
Global Service Leader, AI Innovation at IpsosAjay, a natural storyteller with an innate passion for unravelling intricate narratives, focuses his energy on discovering insights that have the power to transform wicked problems into creative solutions. He works closely with marketing and insight leaders across a myriad of industries to shape better products, craft meaningfully unique brands, and create frictionless experiences, all underpinned by a solid foundation of customer empathy.
At Ipsos, Ajay is at the forefront of blending technology with qualitative research. His recent endeavours focus on the development and incorporation of AI-enabled initiatives. These are designed to elevate the qualitative research process, enhance the quality of outputs, and optimize efficiency.
Daniel Berkal
SVP Research at The Palmerston GroupDaniel Berkal is SVP Research at The Palmerston Group. Renowned for integrating AI into processes, Daniel's expertise lies in creative ethnographic methodologies. His team has conducted numerous immersive research methods globally, including focus groups, interviews, ethnographies, videographies, and ideation sessions. He has presented at global conferences on AI and its application to business. Recognized with the prestigious "Qually" award for qualitative research excellence, Daniel has worked with cutting-edge brands and gained recognition in global publications. He has been called "Hands down, the most unique, thoughtprovoking and game-changing qualitative researcher in the business. Period." Daniel speaks worldwide and has presented at a wide variety of industry events. He holds degrees from McGill University and The University of Texas at Austin, teaches at Humber College, and has served on the QRCA board.
Pilar Bermúdez Núñez
Managing Director at Marduk Diseño EstratégicoPilar Bermúdez is a recognized leader in foresight, strategy, and insights, with over 20 years of experience helping global and regional brands unlock growth and navigate uncertainty. As Managing Director of Marduk, a strategic design studio, Pilar has driven transformational projects in brand strategy, innovation, and design, redefining how businesses leverage insights to build resilience, growth and sustainability in dynamic environments.
Her unique approach integrates deep expertise in consumer behavior with cutting-edge foresight methodologies, enabling organizations to anticipate trends, embrace disruption, and craft bold, future-ready strategies. A skilled facilitator and inspiring speaker, Pilar empowers professionals with actionable tools to lead strategic innovation.
Jane Ostler
EVP,Global Solutions Marketing &Thought Leadership at KantarA skilful global marketing expert with expertise in driving sustainable and profitable growth, and in motivating teams to succeed. Running Kantar’s global thought leadership, with original data and insights; international public speaker, media commentator; host of Kantar's Future Proof podcast on the topic of brands, marketing, digital, media and advertising. Previously ran global media and creative ad effectiveness products and solutions across digital and offline, working with advertiser, publisher and agency clients and the major social media platforms.
Managed consumer and industry change marketing communications in radio and TV, working with Government (Ministerial level), Ofcom, retailers and manufacturers. Experienced in leading industry monitoring and research programmes, the procurement and management of advertising, media and direct marketing agencies, and setting up and management of marketing infrastructure including the digital TV switchover tick mark, the switchover website and high volume customer contact services teams. Background includes growing and leading commercially successful digital teams in media and creative agencies.
Monique Johnson
ESOMAR Staff, Global Content & Events Specialist at ESOMARMonique is our Global Content & Events Specialist. Among her wide range of responsibilities are ensuring strong content development and delivery, through own research and close liaison with internal teams and external partners and is ensuring that each aspect of any ESOMAR event is delivered on time, within target and with sound financial results.
Originally Monique joined the ESOMAR Members Relations team as Customer Solutions Specialist in 2021 where she also assisted ESOMAR Reps in delivering local events.