Sylvestre & Co. Celebrates a Decade of Leadership in Cultural Insights Under Isabelle Landreville

Under her leadership, the company has strengthened its position as a leader in cultural insights and qualitative research across North America.
When I became the owner in 2015, my vision was to build on our legacy while pushing the boundaries of what qualitative research could achieve. Looking back, I'm proud of how we've evolved to meet changing client needs while staying true to our core mission of uncovering human truths.
Isabelle Landreville, President and Chief Insight Seeker
Since taking the helm, Landreville has expanded the company's capabilities beyond traditional research methods. The firm now combines innovative approaches with deep cultural understanding, helping brands connect authentically with diverse audiences.
The company's growth reflects Landreville's commitment to meaningful research that drives business decisions. Her leadership has brought fresh perspectives to the industry, emphasizing the importance of understanding people as humans rather than just consumers. This approach has resonated with clients across industries, leading to long-term partnerships with leading brands.
Sylvestre & Co.'s evolution under Landreville's ownership includes launching the "Insightful Inspiration" podcast, which explores the intersection of cultural intelligence and brand strategy. The firm has also pioneered innovative research methodologies that blend traditional qualitative techniques with new technologies, ensuring deeper participant engagement and richer insights.
Looking ahead, Landreville envisions continued innovation in qualitative research.
The next decade will bring new challenges and opportunities in understanding human behaviour. We're excited to keep pushing boundaries while maintaining our commitment to authentic, empathy-driven research.
Isabelle Landreville, President and Chief Insight Seeker
This milestone coincides with Landreville's recent recognition as one of the Top 50 Women Leaders of Montreal for 2024, highlighting her influence in shaping the future of market research and cultural insights.
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.