Rob Berger joins Schlesinger Group
ESOMAR is excited to share that ESOMAR Council Member Rob Berger has joined Schlesinger Group as Executive Vice-President for Global Quantitative Strategy. He will be responsible for ensuring excellence across a variety of global proprietary panels, advanced programmatic capabilities, and a world-class team of survey programmers, data scientists, and project managers.
Before joining the Schlesinger team, Rob was the Managing Director of Maru/Blue, leading their global sample and data services business line. In addition, he has held many leadership positions including Managing Director, Market Communities for Maru/Blue. Managing Director for Vision Critical, and Vice-President for Ipsos Reid.
“The industry faces a challenging time in delivering diverse and reliable sample. It is my distinct honor to join a skilled team committed to high-quality respondent sourcing, the advancement of survey solutions, and making the future of marketing research boundless. It is an exciting time at Schlesinger, and I am thrilled to be helping to drive the vision forward.”
Along with his extensive leadership experience, Rob serves as the ESOMAR Canadian co-representative and serves as a board member for the Canadian Research Insight Council. He previously served as the Chairman of the Board of SampleCon. Rob is an influential speaker, presenting on challenges facing the online sample industry and challenges the industry to hold on to the science of market research. He has spoken at The Insights Association, CRIC, ESOMAR, and SampleCon. He has also published research related to online sampling techniques and methods.
Congratulations to Rob. ESOMAR is excited for what is to come in this new chapter of his career.
Read more about him here.
Tracy O'Clair
Tracy O’Calir, President at TOCMediaWith 20+ years of marketing and communication experience, Tracy and her team of marketing professionals provide marketing support within the United States and Canada markets. In addition, Ms. O’Clair collaborates with numerous North American market research associations and entities, including the North American ESOMAR representatives and council members, ESOMAR’s internal marketing and membership teams, the Marketing Research Institute International (MRII), and the Canadian Research Insights Council (CRIC).
In 2009, Tracy founded TOCmedia, a boutique digital marketing agency. She holds a Bachelor of Arts degree in Marketing Strategy and Management. Tracy resides in Maine and frequently works from Frederick, Maryland.