London, UK – April 27th 2023 – QuMind, the consumer insights platform, has appointed Ian Ralph to lead on designing and delivering bespoke insight projects for clients to help them get a deeper understanding of their customers and support their ultimate goal of achieving customer closeness.
At a time when consumer spending behaviour has changed significantly, businesses need to ensure their products and services are in line with their needs and expectations. Many of these brands are turning to market research leaders to provide insights that will help them stay relevant to their customers.
Ian joins to lead the research team at QuMind and will be responsible for building a Centre of Excellence for market research and insight techniques to further the organisation’s position as a digital leader in the market research sector. He will draw on more than 25 years of experience in delivering ground-breaking research across a range of sectors, including for the likes of Microsoft, Vodafone, PayPal, Formula1, BMW, Danone, & Tesco.
Most recently, Ian held the position of Workforce Intelligence Business Partner at Solent NHS Trust and he previously held roles at leading firms including Kantar, Walnut and GfK.
I join QuMind at an interesting juncture in the market research industry. Inflation, the cost of living crisis, and lasting trends from the pandemic have radically changed what many customers want from the brands they engage with. Market research has become a crucial part of decision making as businesses fight to stay relevant to and foster closeness with their customers.
Ian Ralph, Head of Research at QuMind
With its pioneering insights platform that enables clients to build more flexible insights programmes across quantitative and qualitative research, as well as from branded customer communities, I believe we are in a unique position to help our clients get a deeper understanding of their customers and help spark more opportunities for brands. And I will be leading the research team at QuMind to work in partnership with our clients, so we can harness the team’s extensive experience and the platform’s advanced technical capabilities to help them achieve the art of customer closeness.
Over the past 20 years, we have always put innovation first to ensure that we are providing the richest customer insights possible for our clients. We do this through the technical advancements of our platform, as well as by bringing in leaders from the industry and drawing on the extensive experience to help us stay ahead of the curve on the best research practices. And I have every confidence that under Ian’s stewardship, our research team will provide even more valuable insights programmes for our clients and that we can further our position as a digital leader in market research.
Mark Ursell, CEO of QuMind
QuMind is an all-in-one customer insights platform that offers continuous intelligence into customers’ wants, needs and behaviours – through providing a platform with all the qualitative, quantitative and data analytics tools in one place, connected to 145 million consumers worldwide – enabling organisations to put the consumer at the heart of every action they take. With over 20 years of research tech experience, QuMind will not only change the way you see your customers, but will change the way they see you.
For more information, visit www.QuMind.co.uk.