PureSpectrum Announces Completion of Equity Funding from Arthur Ventures
WESTLAKE VILLAGE, CALIFORNIA MARCH 22, 2023- PureSpectrum, the creators of quality-first market research sample access and insights platforms today announced that it has completed a $37,000,000 round of equity funding from its current capital partner Arthur Ventures. Arthur Ventures, a Minneapolis-based growth equity firm, leads B2B software investments outside of Silicon Valley. The funding provided liquidity to early-stage investors and provided PureSpectrum capital to support strategic initiatives and fuel continued rapid growth.
CEO and Founder, Michael McCrary, states “We are excited to put this capital to work to continue growing and innovating to make life easier for our clients and partners. Despite the turbulent conditions over the past year, our track record of fast-paced profitable growth has continued. The company will use its portion of the capital raised to fuel product innovations, especially around data quality, and drive strategic initiatives to accelerate growth.”
Patrick Meenan, General Partner at Arthur Ventures, and a member of the board of directors states, “We are proud of the progress and innovations made by the PureSpectrum team, as evidenced by the recent release of PureScoreTM 2.0, and are excited about the opportunity to deepen our relationship and support its growth in the years to come.”
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for their industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScoreTM, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, twice placed in the Top 50 of the GRIT Most Innovative List, and ranked twice on the Inc. 5000 list. www.purespectrum.com
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Lucile BergarESOMAR Staff, Senior Digital Marketing Executive at ESOMAR
Lucile joined ESOMAR in June 2021. She works on the development, implementation and optimisation of marketing campaigns (email, social media, advertising), as well as the coordination of the media partnership programme.
Before Lucile joined ESOMAR, she worked as a Digital Marketing Specialist at BoerenBed B.V for a couple of years in the Netherlands and as a Marketing Assistant in Dublin (Ireland) and Caen (France) where she is originally from.