PureSpectrum Adds Chief Innovation Officer, Phil Ahad, to Executive Team
WESTLAKE VILLAGE, CALIFORNIA, September 4, 2024 - PureSpectrum, a premier market research technology company, announces a new executive team member. PureSpectrum adds Phil Ahad as Chief Innovation Officer (CIO). This new C-level position will be dedicated to driving innovation and strategic growth through Artificial Intelligence. PureSpectrum will be making significant investments in AI, particularly Generative AI, over the coming year.
Innovation has always been a cornerstone for PureSpectrum. We have put great emphasis on being a leader in innovative tech in the insights industry and providing our clients with the best solutions in the market.
Michael McCrary, CEO and founder of PureSpectrum
PureSpectrum, known industry-wide for its AI-driven data quality solution PureScoreTM, has invested in innovative technology solutions since its inception. From the initial creation of its Marketplace to the continuous core AI improvements of its fraud-fighting feature suite: PureScoreTM, PureTextTM, and PurePriceTM. Further investments will be made in new AI technology, expanding the solutions stack and affirming PureSpectrum’s commitment to delivering the highest quality data and insights to clients.
The biggest driver of PureSpectrum’s success has been the ability to attract and retain the best and brightest talent to our company. Adding Phil to our team further demonstrates our passion and commitment to deliver innovative technology to insights professionals around the world. There are big things coming and we couldn’t be more excited.
Michael McCrary, CEO and founder of PureSpectrum
Throughout Ahad’s career, particularly his recent tenure, he has held pivotal roles including Chief Digital and Product Officer where he led global teams in transforming traditional market research through digital innovation, automation, and agility. He has a proven track record in product development, go-to-market strategies, and driving revenue growth by tailoring products to meet real-time consumer insights needs.
PureSpectrum is uniquely positioned to harness the transformative power of AI and drive the evolution of data collection, pushing the boundaries of what's possible in our industry. We will deliver confidence to our clients like never before and empower them to make informed, strategic decisions easily in an increasingly complex world.
Phil Ahad, Chief Innovation Officer (CIO) of PureSpectrum
PureSpectrum plans on architecting AI solutions that will not only increase data quality but improve the entire data collection process. Ahad closes, “I’m excited to join a talented team at such a pivotal time. Together, we will shape the future and unlock new opportunities in data and insights.”
Media Contact: marketing@purespectrum.com About PureSpectrum
PureSpectrum, founded in 2015 and headquartered in California, is a leading market research technology company. PureSpectrum empowers insights professionals with a programmatic Marketplace and sample management platform that streamlines online surveys, facilitating millions of high-quality interviews annually. Researchers are empowered to make faster, more confident decisions with PureSpectrum’s comprehensive suite and PureScoreTM, the industry’s leading respondent-level scoring system.
Driven by the core values of Simplicity, Transparency, Innovation, and Quality, PureSpectrum has earned recognition as MR Supplier of the Year, a three-time GRIT Top 50 Most Innovative honoree, and a Deloitte & Inc. Fastest Growing Company since 2020.
Visit https://www.purespectrum.com/ for more information.
Lucile Bergar
ESOMAR Staff, Marketing Manager at ESOMARLucile joined ESOMAR in June 2021. She works on the development, implementation and optimisation of marketing campaigns (email, social media, advertising), as well as the coordination of the media partnership programme.
Before Lucile joined ESOMAR, she worked as a Digital Marketing Specialist at BoerenBed B.V for a couple of years in the Netherlands and as a Marketing Assistant in Dublin (Ireland) and Caen (France) where she is originally from.