Pepsi’s quest for digital insights adoption
You may have missed this wonderful case study focussing on the digital insight adoption and transformation at one of world's leading consumer brands.
So why not grab your on-demand ticket lined up so you get access to the inspiring knowledge when you're ready to consume it!
Succesful digital insights adoption isn't straightforward
PepsiCo together with its partners Lucy and Zappy have been sharing with your business community its key learnings in its efforts to deploy digital insights throughout the community. At a time when we are overwhelmed with data touchpoints, what's the best approach to ensure all colleagues can be data-driven rather than data-overwhelmed.
In a previous edition, PepsiCo shared how it was developing and deploying technical innovation as the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. “If you build it, they will come” does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities. How you achieve this will be the inspiration you can glimpse in the next
Learning through a first-hand experience
PepsiCo, Lucy, and Zappi worked together “PepsiCo’s Quest to Democratize Knowledge.” They will walk you through their first-hand experience on how to effectively tackle adoption. They’ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together.
You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption.
Great speakers lined up:
Sioned WinfieldMarketing, Insights and Transformation Director at PepsiCo
Accomplished and passionate marketer with 20 years’ experience in developing and implementing growth strategies on some of the world's biggest food and drink brands.
Proven track record of delivering disruptive strategies, taking calculated risks and building highly engaged and focused teams.
Extensive experience gained in local UK and global marketing and insights roles, managing within matrix organizations and through multi market remote teams.
Katie O'ConnorHead of research solutions at Zappi
Katie O’Connor is an experienced market researcher, curating insights to help brands create brands, products, and ads that people love. She’s deeply curious about consumer behavior and loves to share this knowledge and insight with brands. As the Head of Research Solutions at Zappi, Katie works with leading CPG and QSR companies to develop digital research solutions that accelerate insights and help brands make better, more human-centred decisions.
Scott LitmanCo-Founder at Lucy
Scott Litman is an entrepreneur in search of new ways technology can advance organisations' mission. From the early days of the Internet and the first websites to business portals of the dot com era and then 1:1 marketing, and now the latest generation of AI—\Scott has a broad history of building businesses that help clients take advantage of cutting-edge digital transformation.
Today, Scott is the Co-founder of Lucy, Lucy® helps enterprise teams make the most of their data. Built for the Fortune 1000, she reads, listens, watches, and learns all of the data you share with her—a one-stop AI-powered knowledge platform for all the information you own and license. The needs of our clients shaped her, and she continues to evolve with the market. Lucy exists to amaze, delight, and empower knowledge workers.
Whilst the live session has already aired, no reason you can't watch the on-demand recording to get access to the same great knowledge made available to you for free.
Angela CaninESOMAR Staff, Head of Business Development at ESOMAR
Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time.
A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.
Angela can help with all of your business development and marketing needs.