Pepsi’s quest for digital insights adoption

PepsiCo, Lucy, and Zappi share their knowledge on-demand. Learn how PepsiCo’s Quest to Democratize Knowledge led them on a journey to succesfully adopt digital insights as part of their way of doing business.
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Date 25 February 2022
Author Angela Canin

You may have missed this wonderful case study focussing on the digital insight adoption and transformation at one of world's leading consumer brands.

So why not grab your on-demand ticket lined up so you get access to the inspiring knowledge when you're ready to consume it!

Succesful digital insights adoption isn't straightforward

PepsiCo together with its partners Lucy and Zappy have been sharing with your business community its key learnings in its efforts to deploy digital insights throughout the community. At a time when we are overwhelmed with data touchpoints, what's the best approach to ensure all colleagues can be data-driven rather than data-overwhelmed.

In a previous edition, PepsiCo shared how it was developing and deploying technical innovation as the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. “If you build it, they will come” does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities. How you achieve this will be the inspiration you can glimpse in the next

Learning through a first-hand experience

PepsiCo, Lucy, and Zappi worked together “PepsiCo’s Quest to Democratize Knowledge.” They will walk you through their first-hand experience on how to effectively tackle adoption. They’ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together.

You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption.

Great speakers lined up:

Sioned Winfield
Marketing, Insights and Transformation Director at PepsiCo
Katie O'Connor
Head of research solutions at Zappi
Scott Litman
Co-Founder at Lucy

Get inspired

Whilst the live session has already aired, no reason you can't watch the on-demand recording to get access to the same great knowledge made available to you for free.

Angela Canin
ESOMAR Staff, Head of Business Development at ESOMAR