PAMRO live in Cape Town. 23rd Annual Conference

Elevating Media Measurement and Evaluation in a resilient Africa
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Date 4 July 2022
Author Claudio Gennaro

The Pan African Media Research Organisation (PAMRO) the industry forum for businesses operating in the media research, measurement, and analytical space, is hosting its 23rd annual conference. After two years of meeting virtually, we return to convening our PAMRO community in-person in the breath-taking mother city, Cape Town, Radisson Blu Waterfront Conference Centre for a two-day conference: starting on Monday 24th October and concluding on Tuesday 25th October. Register for the conference and get an opportunity to rub shoulders with industry heads at our networking session on the 23rd October.

This year’s much anticipated conference will see like-minded media owners, marketers, brand managers, and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This years theme is “ELEVATING MEDIA MEASUREMENT AND EVALUATION IN A RESILIENT AFRICA”

Media experts will openly share successes, challenges and even failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, ultimately assisting in improving the industry as a whole.

Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities. Topics will range from elevated media practice in Africa, consumer behavior insights, global media trends and challenges, to research methodologies, and strategic recommendations.

Save the date in your calendars for the long awaited in-person PAMRO Conference 2022 on the 24th to 25th October 2022 @ the Radisson Blu Waterfront Conference Centre in Cape Town, South Africa.

PAMRO would like to thank their sponsorship partners for their continued support: Telmar, Nielsen, DSTV Media Sales, IPSOS, Ornico and Plus 94 Research.

Claudio Gennaro
Legal and Public Affairs Manager at ESOMAR