One Inch Whale and iVisual (the former Color Navigator) have already been successfully working together for numerous major clients such as Danone, Bose, Carrefour and Duvel Moortgat for four years. By combining insights from market research with the scientifically based and patented colour system of iVisual Tech (in which One Inch Whale has participated since last year), they thus offer more tangible and predictive insights.
“We map unconscious consumer behaviour, and outline how to use the right visual communication and hierarchy to influence behaviour and purchase decisions. This approach is groundbreaking and unique in the world. After 4 years of exclusive cooperation, it is time for the next step and One Inch Whale is taking over iVisual's services and experts to serve our current and future clients even better,” says Wim Hamaekers, co-founder of One Inch Whale.
Karine Steculorum, co-founder of iVisual Tech, will be part of One Inch Whale's management team and will be given responsibility for the division where colour science and market research converge: “Colour and related associations play a decisive factor in the consumer decision-making process, but it is severely underestimated by many companies. With our methodology and expertise now becoming part of One Inch Whale, we will be able to advise brands even better on the predictable and guiding role of colour in packaging and communications. We are excited about this next step, and that we are now part of one of the most innovative market research companies in the world.”
--- End press release ---
For more information:
Wim Hamaekers, Wim@oneinchwhale.com, 0032 498 46 06 72
Karine Steculorum, karine@oneinchwhale.com, 0032 486 50 91 46
www.oneinchwhale.com
