New flagship publications

Published by ESOMAR, the Global Market Research Report (GMR), the Global Prices Study (GPS) and the Evolution of the Data, Analytics and Insights Industry report are here to give you an overview and analysis of the industry.
Date 1 October 2021
Author Xabier Palacio

Three new publications were released during the Insights Festival. The GMR and GPS are available free of charge for ESOMAR members. The Evolution of Insights & Analytics Industry report can be purchased by members at a reduced price as part of their membership package. 

The Global Market Research Report 2021

With an absolute growth of around 2%, the insights industry has proven to be essential to navigating the pandemic in 2020. The challenges of 2020 pushed insights companies to innovate, resulting in a global spike of technology-enabled methods.

In this report, find out how the pandemic has impacted the industry in the world, but also where innovation has been fastest. 


The Global Prices Study 

The Global Price Study provides an overview of the price of research around the world and examines price differences between countries and types of research projects over time. In this report, we note that online research is becoming cheaper than face-to-face interviews.


Evolution of the Insights & Analytics Industry, a forecast into 2023

The Evolution of the Insights & Analytics Industry is a strategic report that delves into the size, trends and forecasts of the industry. This report shows that technology is bound to be the main driver for innovation in the Insights Industry and will become the dominant aspect of the industry by 2023

In this report, find out which sectors are expected to grow in the future.

Xabier Palacio
ESOMAR Staff, Senior Industry Analyst at ESOMAR