Xabier has been guiding and coordinating the creation of studies, reports and other publications at ESOMAR’s Intelligence Unit since 2018 and now leads the Departments of Professional Standards and Public Affairs. He holds two MSc in International Economics as well as in Marketing from the Erasmus University of Rotterdam in the Netherlands.
His departments provide information and guidance to the industry with documents that include ICC/ESOMAR International Code of Conduct, the Global Market Research report, one of ESOMAR’s most highly regarded member benefit, the Evolution of the Data, Analytics and Insights Industry, ESOMAR’s Global Top Insights Companies ranking and several guidelines to conduct research responsibly.
He has carried out fundamental research to structure the industry through the lattice of research, and created the Insights Market Development Index (IMDI) of countries, which ESOMAR adopted as the backbone for its dynamic pricing model. Originally from Spain, Xabier has been living in the Netherlands for a number of years, is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
