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About the Role
The Membership Development Director will have, as a primary focus, the development and implementation of initiatives to acquire, retain, and support ESOMAR membership, working in close collaboration with the Marketing and Communications team and the regional representatives.
A strong background in sales, relationship management, proven customer service and organizational skills is essential for this role, as is the ability to work with (and be supported by) international teams across disparate time zones.
Strong computer skills and experience utilizing Salesforce is required. Building relationships with both existing and new ESOMAR members, this position will serve as the primary source of feedback to the organization on member issues, interests, and requests and to the member (and prospective members) on services, benefits, and opportunities that ESOMAR provides.
Reporting to the Head of Membership at Corporate HQ and working in close collaboration with the US representatives and Council members, the main objectives of the Membership Development Director, together with the Member Relations Team in Amsterdam, is to develop a strong and successful customer journey roadmap, measured by achieving a high standard of customer satisfaction, and delivering relevant and quick solutions towards our community and beyond:
Drive new member growth (both individual and corporate) in North America, to meet annual quotas, as determined by ESOMAR’s Director General.
Maintain and retain membership via customer success strategies with the help of the Member Relations team. Assist in the development of regionally relevant retention strategies.
Ensure that an up-to-date database of member profiles is created in Salesforce, allowing for the development of loyalty profiles, or touchpoint histories, to assist in ensuring member communications are relevant and driving engagement.
Communicate effectively with senior-level management to understand member needs, maximize retention and growth, and ensure regional learnings are transmitted to the Amsterdam based membership relations team.
Maintain existing customer success metrics and data as directed within Salesforce.
Participate in developing and implementing plans for membership growth through the work of analyzing data and translate it to community/marketing campaign in cooperation with appropriate departments.
Requirements
Degree in Communications or Business or equivalent in experience and education
At least 5 years’ experience working in membership or market research sales with a proven track record in sales growth and customer retention
High level of written and oral communications skills.
Adept at utilizing social media and other modern sales channels to drive prospecting activity.
Demonstrates strong teamwork, organizational, planning and leadership skills
Ability to build and maintain relationships and partnerships
Ability to work at distance, and across different time zones
Experience in using Salesforce is required
Current or former ESOMAR member preferred
Some travel required
How to apply
Please send your motivation letter and CV with the subject heading 'North America Development Director' by 30th November 2021. Short-listed candidates will be contacted for interviews in December 2021 for an immediate start.
Marie-Agnes Mourot de Lathyle
ESOMAR Staff, Chief Finance and Operations Officer at ESOMARMarie-Agnès Mourot de Lathyle brings a wealth of experience of global organisations through her previous roles in senior financial and operational positions with companies such as Starbucks, Time Warner, Texas Instruments and Impress.
She has worked in many different countries and speaks fluent English and French, and has a good working knowledge of Dutch, German and Italian.