Mumbu awarded National Reps Award
Serge Mumbu is amongst the recipients of the 2021 National Reps Award, one of your most active ESOMAR representative in the African sub-Sahara. He was recognised for being a beacon building bridges in Africa.
As a result, his actions inspired the jury to grant him the prize for his accomplishments activating the African insights and analytics community and to demonstrate the potential of the continent to be a leading innovator. He is also a regular ambassador of your community in front of businesses and the media in the Democratic Republic of Congo.
I was really surprised by the recognition from ESOMAR. I always promote ESOMAR activities related to Africa on my own social media pages (Facebook, Twitter, LinkedIn, WhatsApp, and others), and it’s automatically shared by our company pages (TARGET SARL).
Furthermore, I especially thank the TARGET team and ESOMAR staff (Finn Raben, Marie Agnes Mourot de Lathyle, Stella Otselu Ayemoba, Kim Smouter, …). I always enjoy working together to promote our industry.
Democratic Republic of Congo (DR Congo) is a French country, and we think it’s also essential to promote French content related to ESOMAR, especially for young students and junior researchers. We expect to plan within the 12 next month’s Market research and ESOMAR presentations in significant universities in DR Congo to attract more young people to the industry. The other big challenge will be to convince more local researchers of the benefits of becoming ESOMAR members and having a local association. I expect the new affordable price of membership will help us to have more members in DR Congo.
Serge Mumbu, National Rep 2021 Award Recipient
Read about the other recipients of the 2021 National Representatives Awards
Serge Mumbu
ESOMAR Representative, General Manager at Target SARLBetween March 2010 and September 2011, he travelled throughout DR Congo from the North to South, East to West in order to train media professionals on audience researches and market negotiations under the leadership of France Expertise Internationale, a public organization that provides technical support and French expertise abroad. At the end of 2011, Serge Mumbu decided to create Target. The idea rapidly took shape. He is now the general manager of one of DR Congo's leading associations.
Current representative of ESOMAR in DR Congo (world organization of professionals in market research), he joined WIN/Gallup International in the beginning of 2015, one of the biggest organizations of researches’ agencies that mainly aims at ensuring to companies and consumers market researches corresponding with high standards of quality.