ESOMAR is excited to share that Larissa Chase is the new representative for Paraguay. Larissa holds a major in Economics from Kansas State University (USA), specialised in statistics, and a Master's degree in Finance from the National University of Asunción (Paraguay).
Larissa has worked in Paraguay, Brazil and Germany in the areas of intelligence and analytical support for decision-making since 2010. Since 2015, she has been managing ICA Consultoría Estrategica, a new unit of ICA family group, which has been present in the market for over 45 years. As director, her goal is to open ICA to the world, which is why they became members of WIN in 2016, and participate in multi-country studies representing Paraguay in global and regional surveys coordinated by the WIN network, and various international congresses and events.
ESOMAR is excited to partner with Larissa!