Paris, 24 March 2023 – Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
Winning in today’s constantly evolving environment requires a deep understanding of the role brands play in people’s lives. In response to the pace of change in the QSR industry, from cost management and pricing, evolving health trends, home delivery, packaging options, digitized experiences to premiumization, Ipsos has released a holistic and bespoke range of solutions to empower QSR innovation.
Ipsos’ QSR focused methodologies include screening and validation, menu and price optimization, product and pack development, right through to demand forecasting, turning datapoints into compelling, in-context, actionable insights, and strategies to ignite brand growth.
Powered by Ipsos’ proven behavioural science approach and underpinned by validated metrics with a database of thousands of QSR innovations, Ipsos draws from multiple science disciplines, and the world’s largest product testing and digital innovation database to provide a QSR tailored approach through a business lens. Combined with social media and review/rating data, clients can quickly glean consumer-centric insights embedded in the latest scientific thinking.
Available as self-serve on Ipsos.Digital with results available in hours, or full service with our global teams of innovation experts, Ipsos’ QSR solutions offer clients an agile flexible way to optimize and forecast their innovations. Working globally with many of the leading QSR chains, we partner with clients at any stage of their QSR life cycle to unlock the recipe for predictable success
Virginia Weil, Ipsos’ Global Leader of Innovation
These QSR solutions form part of Ipsos’ larger suite of innovation products which identify, qualify, optimise, and forecast the business potential of new consumer goods, services and durables, products, packaging, and business models to enable clients to seize opportunities faster and bring products and services to market with more confidence.
Ipsos operates in more than 90 markets worldwide.
Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” –our tagline –summarises our ambition to help our 5,000 clients navigate with confidence our world of rapid change.
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