Asia Pacific 2024 Call for Speakers is now open!
Insights Ignited
Get ready to spark transformation in the insights industry in Bangkok from 6-8 November!
Seize the opportunity to illuminate and inspire onstage in Bangkok, where the charm of old meets the excitement of the new. Share your knowledge, influence the industry's journey, and get people excited about the future of insights. Join us and light the way!
Do you have ground-breaking ideas, innovative approaches, or remarkable experiences to share with other industry professionals in the region? Then review the topics and submit by 29 April!
Insights Ignited gives you three powerful days of interaction and learning so you can equip yourself with the tools, knowledge, ideas, and business contacts to define your future.
Topics
Tomorrow's Research Fuelled Today
Ignite a conversation about the power of technology to illuminate and transform market research practices and contribute positively to humanity.
• AI's Market Research Evolution: Explore AI's role in revolutionizing market research through practical examples and human-centric analysis.
• Integrating AI with Integrity: Outline methods for ethically incorporating AI into insights processes, addressing both ethical norms and technical hurdles.
• ResTech's Emerging Horizon: Predict the future of research technologies like AI, VR, and Passive systems, highlighting their anticipated contributions.
• Leveraging Next-Gen Tools: Discuss the optimization of advanced tools such as Chat GPT for rapid, precise insights.
• Ensuring AI Data Security: Ensuring consumer and client proprietary data is protected and not in the public domain when utilising Next-Gen Tools.
• Mastering Predictive Insights: Share key predictive modelling strategies for anticipating market trends and consumer needs.
• Technology for Social Good: Envision tech innovations aimed at solving societal issues like cyberbullying and climate change.
Spark of Humanity
Exploring the human side of insights with consumer centric and impactful stories of connection, collaboration and change.
• Unravelling Consumer Complexity: Offer novel analytical and methodological approaches for decoding intricate consumer behaviours and emotions.
• Advancing Foresight: Talk about utilizing predictive models to improve strategic decisions and foresee trends in Asia.
• Engaging the Asian Consumer – Dive into the latest trends, case studies, fresh methodologies to understand specific sub-segments across Asia. How brands have managed to meaningfully engage with these consumers?
• Cultivating Inclusive Research: Explore the impact of inclusive and diversity on broadening the scope and relevance of market insights.
• Getting Closer to Human Behavior: Overcoming the fundamental weakness of claimed behaviour in market research and therby increasing confidence in insights.
• Sparks of Green: Shine light on the relevance of brand purpose, SROI strategies that inspire people and brand opportunities.
• Engaging Gen Z and Beyond: Illuminate the latest trends in Gen Z behaviour and values, and their implications for deeper brand connections and strategic directions. What about Gen Alpha or even the Silver Generation?
Insights Ignited
You’ve done the research...now it’s time to showcase your research effectiveness and IMPACT!
• Celebrating Impact: Celebrate your success stories of excellence in collaboration and creativity.
• Sustaining Strategic Partnerships: Engage in the art of developing and nurturing strategic, long-term relationships with insight partners, enriched with case studies
• Friction Sparking Change: Share tales addressing conflict. How lessons learned and getting comfortable with the uncomfortable have led to understanding and resolution, positive change and development. How have you done that?
• Force for Good: Share stories of impactful market research and demonstration of insights contributing to sustainability goals (environmental protection, climate change, women empowerment, inclusion, poverty alleviation, etc).
• Taking Asia to the World: How has human insights assisted in the globalisation and multinational success of Asian brands?
• Delivering the ‘Impossible’ – There is an increasing pressure to deliver at a certain budget & time constraint, how are insights professionals implementing agile approaches and creatively solving for these challenges.
Blazing New Trails
Don’t see your topic listed? This event is a celebration of innovation and creativity in the industry! If you have a presentation that you think is going to light up the insights community, please submit!
Celebrate Your Excellence at Insights Ignited!
YES Awards
Are you an emerging talent in the world of market research? The Young ESOMAR Society (YES) Awards are your chance to shine! Open to young professionals and students, this award recognizes innovative research methodologies, impactful findings, and the power of new voices in our industry.
Five considerations before you submit!
We need original content that has never been shown before and actively encourage alternative presentation formats that enrich, entertain and exhilarate the audience!
We understand not all proposals require a full paper (eg client-side perspectives to fuel debate, personal tales of transformation). Providing the committee agrees, we're open to exploring alternative formats to capture your ideas.
We guarantee maximum exposure for your paper and work. It will be shared with the Congress audience and all ESOMAR Members and made accessible to 75,000 WARC-subscribed marketers. Additionally, your paper qualifies for prestigious ESOMAR awards, offering cash prizes for winners. Don't miss this genuine opportunity to showcase your excellence.
If submitting a case study, client commitment to co-present is crucial; their withdrawal may lead to your presentation being revoked.
"So What?" Before you submit, clarify why a regional audience can't miss this and what valuable insights they'll gain. The committee will individually review your outline, and then they will convene for two days to make final decisions. Given the abundance of excellent content, make their challenging task even tougher!
Submit your proposal by 29 April
Programme Committee:
The high-quality content is made possible by the hard work of the Programme Committee, which reviews the papers and presentations submitted to deliver the best possible insights for you.
Lester Sualog
Senior Client Development Director at PureSpectrum, SingaporeLeading the end-to-end enterprise research business of PureSpectrum in APAC, Lester brings over 22+ years of combined research management roles. He was the former APAC MD of System1 Research, he also served as the Client Solutions Director of SKIM APAC and had various regional roles at Kantar spanning almost 15 years.
He served as a jury member of the 2022 ESOMAR Congress and has been a regular industry paper presenter in the region.
Lester is a graduate of the University of the Philippines Diliman and later served as a university lecturer teaching behavioural economics and communication research.
Karen Reyes
Global Consumer & Market Insights Director at Universal Robina Corporation, PhilippinesKaren has over 25 years of experience in market research, insights and strategy formulation across ASEAN markets. She commenced her marketing research career with ACNielsen before moving client-side to Citibank, Globe Telecom, The Coca-Cola Company, and currently with Universal Robina Corporation (URC).
At URC Karen is currently Global Consumer & Market Insights Director. Here she is responsible for designing, developing and steering the Consumer & Market Insights function to adapt to the requirements of the business - from an organizational, as well as technical market perspective.
Karen has diverse and extensive research expertise across both qualitative and quantitative methods and their application to business issues. Importantly, she is well known for developing research talent.
James Fergusson
CEO at MDI (Mobile Digital Insights), AustraliaJames founded MDI (Mobile Digital Insights) in July 2013 after leaving a global digital role at KANTAR. Now operating out of hubs in Australia, South Africa, Kenya, Belgium, Argentina and the United States, MDI has formed a reputation of delivering fast turnaround, action oriented, quality insights reports through its innovative approaches to in-the-moment data collection.
Underpinned by a Bachelor Business Marketing degree from Monash University James' insights career has spanned 30 years.
James has held several global roles including Head of the TNS Global Technology Practice, Global Head of Emerging and Rapid Growth Markets and Global Head of TNS Connect.
James is passionate, inquisitive and pragmatic and these traits underpin his approach to research engagements and MDI's culture.
Nathania Christy
Senior Lead at Quantum Consumer Solutions, SingaporeNathania is currently a Senior Lead at Quantum Consumer Solutions. She has 7 years of experience in consumer trends and qualitative research.
Before joining Quantum, she held various leadership roles and spearheaded many initiatives at TrendWatching, including developing an online course to help professionals learn about trends and building a global trendspotters community.Her agility and contributions to the industry around trends won her many awards including the Greenbook Future List, Insight 250 and ESOMAR YES Award.
Nathania holds a Bachelor of Business Administration (BBA) degree from the National University of Singapore, and graduated on a full ASEAN Undergraduate Scholarship.
Tom De Ruyck
ESOMAR Council Member, Managing Partner and Head of Insight Activation at Human8, BelgiumWith 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.
He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia. He was elected to ESOMAR Council for the 2021-2022 mandate.
Akiko Koyasu
Company Executive Officer at VALUES, JapanAkiko is an executive officer at VALUES, Japan's leading marketing data analytics company. VALUES is a company that specializes in using the largest scale of unique online behavioral data available in Japan and methods to discover insights. She specializes in building insight discovery methodologies through data analysis and is a leading expert in analyzing customer journeys.
She has over 20 years of experience in the marketing research industry. At her previous company Macromill, an online research company, she managed quantitative and qualitative research and also built a new research service using cell phones.
In 2011, she joined VALUES, and she has been gaining customer journey insights using online behavioral data and has recently been focusing on analyzing global markets outside of Japan.
She was selected as a speaker at ESOMAR Congress 2022 and ESOMAR The Art & Science of Innovation 2023. She is focusing on disseminating insights and analysis methods related to the customer journey as seen through behavioral data analysis to the world.
She has also spoken at numerous marketing seminars in Japan.
Nicha Tanskul
President of TMRS and Managing Director at Custom Asia, ThailandNicha serves as the Managing Director of Custom Asia Co., Ltd., a boutique marketing research and consultancy firm specializing in consumer insight and branding. With an extensive international background spanning the US, UK, and Southeast Asia, she brings a wealth of experience to the table.
Previously, Nicha refined her skills at Lieberman Research Worldwide (currently known as Material) in Los Angeles, CA, where she managed accounts, including Disney, with precision and expertise.
Her expertise extends to collaborating with leading global brands in Asia Pacific and the US on a range of challenging projects, from new concept and product development to branding and customer engagement.
Beyond her professional accomplishments, Nicha is a dedicated scholar, pursuing a Ph.D. in consumer behavior. Her research has been featured in esteemed publications and presented at renowned international conferences, including the Association of Consumer Research and the Society for Consumer Psychology.
Currently, Nicha serves as the President of the Thailand Marketing Research Society, focusing her efforts on emerging areas such as ESG, mindfulness, and the cultivation of Brand Love. In her dedication to advancing the field, she exemplifies how women excel in the research and insight industry.
Tony Li
Head of Insights at Philip Morris International, Hong KongTony has been working at Philip Morris International for more than two decades in the Consumer Insights Team, now he serves as the Head of Consumer Insights for the Combustible Category in South and South East Asia, Commonwealth of Independent States, Middle East and Africa. In his 26 years of working at Philip Morris International, Tony has gained rich experience through his multi-culture exposure working in various countries. As a disruptive thinker and innovator, Tony has brought creative ideas, moved those ideas through the organization which help to drive business growth grounded by consumer-centric insights.
Tony was selected as a speaker of ESOMAR 20th Anniversary Asia Pacific Conference in 2019, and he has been appointed as an Insight 250 jury member since 2022.
Amy Collins
ESOMAR Staff, Global Content & Events Specialist at ESOMARAmy is our Global Content and Events Specialist at ESOMAR. She is responsible for curating exceptional event content and collaborating with a variety of internal and external stakeholders to ensure an optimal event process. Amy is also responsible for the planning and implementation of the ESOMAR's Virtual Academy.
Amy is an experienced business person who has lived and worked on 3 continents. She believes in creating an outstanding event experience and strives to ensure full support for event contributors and delegates with enthusiasm and professionalism.