Insight250 Winners Announced at ESOMAR Congress

The second annual award list features global leaders driving innovation across data intelligence, market research, and data-driven marketing.
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Date 22 September
Author Crispin Beale

The second annual Insight250 awards were revealed on September 20 at the ESOMAR Congress Gala Dinner in Toronto, celebrating ESOMAR’s 75th anniversary. Insight250 features leaders, innovators, visionaries, and pioneers focused on elevating and enhancing market research, enterprise intelligence, and data-driven marketing. This list spotlights 250 of the world’s premier innovators of insights across academic, enterprise, agency, technology, consulting, and media realms. The complete Insight250 list is available at Insight250.com.


It’s critical to recognize and celebrate the individuals leading the charge in research technology, methods, and operational innovation, while also uniting our industry to strengthen it. Announcing the Insight250 at a milestone event, like ESOMAR’s 75th anniversary, provides our industry with a pivotal moment to elevate market research and further celebrate its increasing importance and impact.

As Kristin Luck, Co-chair of the Insight250 judging panel, President of ESOMAR, and mTab Board Member

The 2022 Insight250 features innovators and leaders from 46 nations spanning six continents. Just under 40 percent of the 2022 winners were two-time honorees. The winners are from an array of organizations ranging from agencies like Behaviorally, Escalent, Ipsos, Kantar, Opinium, ProLytics, and Savanta to enterprises like Airbnb, Disney, Google, Lego, Netflix, PepsiCo and Visa. There are also leading worldwide universities represented, including Georgia Tech, Hanken School of Economics, Penn State University, University of Cape Town, University College of London, University of Manitoba, and University of Pennsylvania, to name a few. 

The focus of the Insight250 has always been to celebrate exceptional individuals who are elevating the insights and research industries around the world. It’s incredible how many people are making major contributions to how we gather data, analyze insights and understand today’s complex world. Paring this to a list of 250 has been incredibly challenging, but ESOMAR’s support has been essential to the process.

As Mark Langsfeld, Co-chair of the Insight250 judging panel and CEO of mTab

The inaugural Insight250 has received tremendous industry acclaim in 2021 with over 20 million impressions in the launch week alone. Founded by mTab, a pioneering leader in market research technology since 1987, ESOMAR, the global voice of the data, research, and insight community since 1947, partnered after the inaugural list to make the Insight250 the international standard and ensure the awards are diverse, representative, robust and transparent.

The Insight250 selection process is incredibly detailed with ESOMAR’s country representatives overseeing the process to select nominees from their respective nations. These selections are presented to the regional judges, who are insight, research, and marketing professionals, many of whom are previous Insight250 Winners. Winners are selected based on a spectrum of dimensions including professional experience, academic accomplishments, publication contributions, industry involvement, insight innovations, and sector accolades, among others.

As Crispin Beale, CEO of Insight250

ESOMAR has long championed industry leadership and the Insight250 is the perfect way to celebrate the achievements and innovations of so many premier research and insights leaders around the globe - congratulations to all the winners. 

ESOMAR Director General and CEO, Dr. Parves Khan

About Insight250

The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence. Sponsored by mTab, the selection process is overseen by a panel of insight, marketing, and research professionals. Winners are selected based on an extensive array of professional dimensions. ESOMAR’s Research World series ‘Insights from the Insight250’ features the expertise and perspectives of many Insight250  Winners.  

About ESOMAR

ESOMAR champions the research, insights, and analytics sector worldwide.

Founded in 1947, the global membership association is a network reaching over 50,000 professionals and 750+ companies in 130+ countries. We support our global community through raising ethical standards, facilitating education, advocating with legislators, sharing best practices, promoting evidence-based solutions for decision-makers, and ensuring the values of honesty, transparency, and objectivity are applied to all data sources.

About mTab

mTab is a leading provider of data-driven customer intelligence and market research solutions. The mTab Insight Cloud platform, awarded Best Data Solution by Market Research Society, empowers hundreds of brands with seamless access to explore, analyze, visualize and unlock the value of insights data. On the Insight Cloud, companies unite siloed data to access and securely share governed information, delivering enhanced understanding to empower decisions and deliver exceptional experiences.

Crispin Beale
ESOMAR Representative, Senior Strategic Advisor at mTab, CEO at Insight250, CEO Insights250 & Group President at Behaviorally