Human8 lands in Dubai

London – 18 April 2023 | Human8 (previously known as InSites Consulting), the new human-driven consultancy, today announced the expansion of its services to the Middle East & North Africa (MENA) market. Senior Business Director, Kurt Thompson will lead the Human8 MENA activities from Dubai, UAE.

Previously based in the Human8 Indonesia office, Thompson relocated to Dubai in early 2023. Before joining Human8 in 2015 (at the time ABN Impact before the acquisition by InSites Consulting in 2019), Kurt built a strong network in the MENA region in his role as Synovate CEO for Central/Eastern Europe & the Middle East.

We feel MENA is becoming an increasingly important region for our global clients, not in the least for our fast-growing client base in Beauty & Luxury. Having a local presence in this expanding region enables us to serve our global clients in more markets around the world. At the same time, it opens interesting new opportunities among important local players.

Magali Geens, Managing Director EMEA at Human8

It’s a pleasure and privilege to be back in the MENA region after 10y ears, as it’s such an exciting region for businesses to explore. With one of the youngest populations in the world, this melting pot of cultures and ethnicities creates a rapidly changing and evolving society. I’m confident the Human8 portfolio – with people communities at its core – will provide the deep consumer understanding and actionability that brands need to thrive in this region.

Kurt Thompson, Senior Business Director MENA at Human8

Adding Dubai to its office portfolio, Human8 now unites a creative, smart and ambitious group of +900 people across 24 locations under one vision: connecting brands with people and culture to drive positive change.

Contact
Anke Moerdyck
Head of Global Marketing
Human8
M: +32 498 62 46 88
E: Anke@wearehuman8.com

Kurt Thompson
Senior Business Director MENA
Human8
M: + 971 521 111 577
E: Kurt@wearehuman8.com 

About Human8
Human8, the human-driven consultancy, connects brands with people and culture to drive positive change. Human8 uncovers what matters to people and how brands can act upon it.

Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos, and Happy Thinking People. 

Human8 unites a creative, smart and ambitious group of +900 people across 23 locations under one vision: making brands more human by better understanding people and culture, empowering brands to take action, and enhancing the lives of the people they serve.

For more information, please visit www.wearehuman8.com!