Generation1.ca Wins Best Paper Award at ESOMAR’s Art & Science of Innovation

Generation1.ca’s founder and CEO and Professor of business, data, analytics and insights at the Humber College Institute of Technology and Advanced Learning, Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM, and Nancy Deng, Analytics & Insights leader, MSc, was awarded the best paper award of Voicing the New Global Immigrant Realities: Empowered Insights for an Underserved Market. This is a piece that Dandapani, the lead author, began in December 2023, that was finally published in advance of her presentation at ESOMAR’s Art and Science of Innovation Conference in Chicago in June 2024.

Dandapani’s paper and presentation draws from her vision of insights around the cultural significance of the fastest growing group of citizens and consumers in North America being overlooked and underserved establishing the importance of immigrants to brands and public institutions now and in the next few decades. The paper goes on to discuss mindset actions brands and institutions must take to grow resonance with diverse multicultural immigrants, including tips and examples of where and how to research this group more effectively, why, and some projections and caveats for the future.

Generation1.ca’s history is rich with examples of offering prestigious opportunities and professional development to individuals, brands and organizations on the global stage creating career advancement and branding possibilities and pathways to industry for a cause that is core to our mission of empowering North America’s immigrants in the workplace and society as citizens and consumers, while nurturing a well-honed supportive community of industry brands and organizations that grows each year. A prime example is the Virtual Insights Career Fair and Case Competitions that saw over 300 jobseekers network and interview with 15 employers.

You can read Dandapani and Deng’s full paper hyperlinked here.  This publication draws extensively from Dandapani’s various works and her forthcoming book What is the Point of Canada? A 21st Century Guide to Immigrant Integration in North America. Thank you to ESOMAR for their recognition of Generation1.ca’s and Nancy Deng’s work and the long-standing partnership that drives innovation with immigrant inclusion, as well as to all Generation1.ca’s industry partners and supporters over the years.

Congratulations to all the winners!  Your achievements not only reflect your hard work and dedication but also contribute to the advancement of the market research field. At ESOMAR, we continually strive to bring together the best and brightest minds in the industry to share their knowledge and expertise. It’s through their unwavering commitment that we can drive the field of market research forward.

ESOMAR to award winners for best presentation, best YES finalist and best paper

Thank you to all organizational partners who have supported Generation1.ca’s innovations to advance diverse data talent and careers over the years! You can join this powerful community as well.

 Don’t forget to sign up for Generation1.ca’s highly anticipated Fall 2024 Virtual Insights Career Fair and Case Competition happening on September 27, sponsored by Bank of Canada, ESOMAR and new and returning employers. We can’t wait to see you as an employer, industry sponsor or a jobseeker!

 Benefits to participating as an industry employer or data and insights company or organization:

· Building your talent pipeline and growing your talent networks and access to between 300-500 top talent / jobseekers.

·Supporting talent whether in your exclusive virtual booth as an employer where you meet them 1-1 in your booth.

· Being one of the competition judges (all employers get the opportunity to be a judge, it’s optional). 

· Passively or actively hiring for co-op or full-time roles or other projects

· Being seen among leading organizations and brands

·Being featured in our employers and partners showcase handbook and media and newsletters