Fang and Zhang awarded National Reps Award
Read the acknowledgement from your ESOMAR national representatives from China and discover how they spread ESOMAR digitally in their market.
ESOMAR is a worldwide community to facilitate communication among professionals. Gloria and I hope to accomplish connection, share and growth in this community. As the representative of ESOMAR in China, in order to enhance the communication among Chinese members and effectively release ESOMAR related information and activities, Gloria and I established the ESOMAR WeChat group in 2021. Why WeChat? Because WeChat is the most popular social software in China, with 1 billion WeChat users.
In the “ESOMAR China” WeChat group, we hold a “Company Show” program by inviting ESOMAR members holding a one-week session, to introduce and publicize their company's business, growth, thinking and feelings. Beyond online discussion on the industry, Gloria and I have also sent invitations in the WeChat group to organize a small ESOMAR meet-and-greet in a Shanghai coffee shop Common in 2021 as the COVID-19 situation in China improved. We had around 20 members join the meeting.
It was really excited to meet in person. It makes all the members feel very closed. During the meeting, we also discussed and set the main topic of International Market Research Day (IMRD) activities. Gloria and Cici will continue to combine online and offline to do some topic sharing and discussion and will also invite members and practitioners outside of China to establish more communication connections in the future.
Read more about your representatives in China
Cici Fang
ESOMAR Committee Member, Director GSP APAC & Asia Business Development at DynataCici has approximately 10 years experience focus on online Marketing research in China and 6 years experience for APAC markets. She has experience in building service bureau to support global business, good experience in panel management, operation, project management.
Cici understands clients, builds client relationships, and strengthens understanding of online MR practices in APAC.
Cici is currently the ESOMAR national representative for China.
Gloria Jun Zhang
ESOMAR Representative, CEO at Beijing Dataway Horizon CoGloria Zhang, CEO & Senior Partner of Dataway Horizon (formerly known as Horizon Research Consultancy Group), Chairman of Horizon eLabs responsible for overall development of Dataway Horizon.
Gloria has rich experience in new product development research, branding, cultural study in fast moving consumer goods, durable consumer goods, and automobile industries.
In recent years, Gloria is attempting to explore new research and consulting fields by combining online and mobile community and new product development with customer relationship management. Gloria is contributing to develop a user interaction platform helping enterprises continuously improve and iterate products as well as manage social consumer relationship, so as to help form a closed loop of product development and marketing.
Gloria has founded Horizon Datalab, takes advantage of experience in enterprise management and market insights accumulated for more than 20 years, integrates big data, survey data, interactive data to provide system data solutions. DataLab helps enterprises to establish market competitiveness in a complete flow of multi-scenarios such us community culture, product requirements, brand marketing and service product evaluation etc.
Gloria gives lectures on the whole process of user interaction in the era of data, consumer trends in china and brand communication.
She is a published author, publishing professional books and articles related to these topics.
Read about the other recipients of the 2021 National Representatives Awards
Cici Fang
ESOMAR Committee Member, Director GSP APAC & Asia Business Development at DynataCici has approximately 10 years experience focus on online Marketing research in China and 6 years experience for APAC markets. She has experience in building service bureau to support global business, good experience in panel management, operation, project management.
Cici understands clients, builds client relationships, and strengthens understanding of online MR practices in APAC.
Cici is currently the ESOMAR national representative for China.