Gloria Zhang, CEO & Senior Partner of Dataway Horizon (formerly known as Horizon Research Consultancy Group), Chairman of Horizon eLabs responsible for overall development of Dataway Horizon.
Gloria has rich experience in new product development research, branding, cultural study in fast moving consumer goods, durable consumer goods, and automobile industries.
In recent years, Gloria is attempting to explore new research and consulting fields by combining online and mobile community and new product development with customer relationship management. Gloria is contributing to develop a user interaction platform helping enterprises continuously improve and iterate products as well as manage social consumer relationship, so as to help form a closed loop of product development and marketing.
Gloria has founded Horizon Datalab, takes advantage of experience in enterprise management and market insights accumulated for more than 20 years, integrates big data, survey data, interactive data to provide system data solutions. DataLab helps enterprises to establish market competitiveness in a complete flow of multi-scenarios such us community culture, product requirements, brand marketing and service product evaluation etc.
Gloria gives lectures on the whole process of user interaction in the era of data, consumer trends in china and brand communication.
She is a published author, publishing professional books and articles related to these topics.