Exciting Insights from Three International ESOMAR Connect Events

Knowledge transfer, networking, inspiring discussion, and more were all at the core of these events.
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Date 13 March
Author Maya Bachar

Here's a glimpse into the impactful discussions that took place:

🇮🇷 Iran: Our amazing representative, Parissa, organized the highly anticipated "New Generation, New Insight" event. This influential gathering sparked engaging discussions centered on advocating for the heightened allocation of Market Research budgets within companies across Iranian communities, emphasizing its pivotal role in driving informed decision-making and strategic growth.

🇦🇪 Dubai: In Dubai, Zahia, our enthusiastic representative, highlighted the vital importance of market research and insights in driving sustainable business practices forward. This event underscored the transformative potential of market research & data in fostering a sustainable future. By turning insights into impactful actions, we can effectively navigate today's sustainability challenges.

🇳🇱 Rotterdam: ESOMAR Connect returned to Rotterdam, organized by Kjell and Wiepke, with a focus on highlighting the importance of introducing new, youthful perspectives into the dynamic realm of market research and insights. Amidst the promises of AI-driven breakthroughs, it's vital to recognize that the core of our industry depends on skilled individuals. The event aimed to underscore this by highlighting the crucial role of younger professionals in shaping the future of our field.

🇵🇪Peru: A special mention is given to our dedicated representative, Urpi in Peru, who elevated awareness about the significance of market research in shaping business landscapes. This event explored the path to the future of market research and insights hand-in-hand with APEIM. Upcoming consumer trends were explored, and valuable insights were picked up to tackle industry challenges. The importance of smart investments in Market Research for lasting business success continues to be championed.

Our reps' dedication to elevating awareness about the significance of market research in shaping business landscapes is truly inspiring. Let's continue to champion the importance of informed investments in Market Research for sustainable business success.

Maya Bachar
ESOMAR Staff, Community Coordinator at ESOMAR