ESOMAR President, Joaquim Bretcha and ESOMAR Director General, Finn Raben, presented at the Insights Festival several awards the winners of which for each category are:
ESOMAR Research Effectiveness Award Winners 2020
This worldwide competition showcases the industry’s best in demonstrating the tangible impact of market research. The finalists include all clients of research, in any market or field, who can prove the commercial or societal impact of their research investment (ROI). The award places particular emphasis on how research affects commercial performance in a measurable way.
GOLD TROPHY WINNER (1ST PLACE)
Improving Formula One racing and TV coverage using biometrics
Greg Morris, Formula One, UK
SILVER TROPHY WINNER (2ND PLACE)
The Anheuser-Busch Innovation Machine
Growing share of innovation in the Industry from 10% to 50%
Derick Davidson, Anheuser-Busch, USA
Thomas Troch, InSites Consulting, USA
BRONZE TROPHY WINNER (3RD PLACE)
Open minded, Open discussion and Open recruitment
Successful open recruitment for a mobile payment beta test online community
Steve Liu, EasyCard Corporation, Taiwan
Joey Wu, Answer Global Marketing Research, Taiwan
ESOMAR Insights Festival Best Paper Award
The Programme Committee chose this paper based on the combination of research innovation and impact at Microsoft. They remarked that the way the paper demonstrates the use of the latest academic theory and how this has been used to shape and reform traditional brand approaches at Microsoft is very compelling. And, most importantly, the paper demonstrated how the new approaches informed Microsoft strategy and the examples provided gave a true sense of the commercial impact.
Brand Memories and the Moments that Matter for the Microsoft brand
Peak and pit moments in customers’ brand memories predict brand love and downstream revenue.
David Evans, Ph.D.
Senior Research Manager, Customer and Market Research,
Microsoft, United Stated
As an event best paper winner, this will now automatically compete for the Best Paper of the Year Award at our annual flagship event in September.
Young ESOMAR Society Winner 2020
Time to Destroy the Online Façade
Vardhini Ramesh, Global Business Graduate, Kantar, Singapore
Joleen Chan, Global Business Graduate, Kantar, Hong Kong
Congratulations to all the winners!