Dana Kim joins ESOMAR as new US Representative

Dana Kim, CEO of agile product testing platform Highlight, becomes an ESOMAR representative in the US
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Date 26 January 2022
Author Tracy O'Clair

ESOMAR is excited to share that ESOMAR member Dana Kim is the new US representative. Dana, a first generation American born in New York, joined ESOMAR as a member in 2020. Dana received her Bachelors of Arts in economics and psychology, and her Masters in Entrepreneurship and Innovation from The Wharton School. 

Before Highlight, Dana spent five years at a traditional agency as a qualitative and mixed-method researcher, where she would spend her time collecting consumer insights to inform product innovation, development, and marketing.

In 2021, Dana co-founded Highlight, an agile product testing platform that leverages automation and technology to better execute in-home usage tests. The platform offers 90% survey completion rates, access to an engaged community, end-to-end logistics, and fast-shipping of products to target consumers within days. The platform has been used to collect quantitative and qualitative feedback by brands like Nestle, Pepsi, P&G, and more.

Dana believes vision, diligence, and confidence are the keys to success. The business executive emphasizes knowing your strengths and weaknesses, and using these as a way to grow as a person and a team. She’s especially thrilled to work with YES to energize the next generation to continuously build better and elevate the insights industry.

ESOMAR is excited to partner with Dana!

Tracy O'Clair
Tracy O’Calir, President at TOCMedia