CoolTool Revolutionizes Video Ad Research with Automated Methodology

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Date 8 March 2023
Author Lucile Bergar

San Francisco, US, 2023 - CoolTool has just released an innovative automated approach for testing video ads that incorporates multiple nonconscious measurement tools simultaneously. This groundbreaking methodology includes pre-set tools for measuring nonconscious reactions such as emotion measurement, implicit testing, moment-to-moment feedback, and eye tracking.

CoolTool's automated approach to video ad research allows for a cost-efficient and efficient way to conduct comprehensive neuromarketing research. The methodology utilizes a variety of neuro tools all at a price comparable to that of online surveys, making it accessible to a wider audience.

The insights generated by CoolTool's video ad research methodology are delivered in just a few days and presented on a dashboard in an interactive Excel spreadsheet, making it easy to work with the data, perform analysis, and quickly export editable results to a PowerPoint presentation for clients with just one click. Simply upload your video ad content and receive results in the form of a vivid dashboard within hours or days, depending on the complexity of your target audience.

The main goal of this methodology is to evaluate the storyline of a future ad campaign to ensure it is engaging, effective, and has a resonating message. Assessing overall acceptance and avoiding negative perceptions or impact on the brand. Key parameters such as emotional engagement, audience attention, brand perception, and specific attribute building are all evaluated. The methodology also includes moment-to-moment feedback and eye tracking to capture visual attention to branding, messaging, and other elements.

CoolTool's methodology provides a timeline analysis of how well a storyline holds the viewer's attention from start to finish. The technology allows for the analysis of viewers' emotional engagement through a heatmap or opacity map video and statistics. The Implicit Priming Test is a technique that measures the difference in response time, providing an emotional mapping appeal based on two dimensions: the valence of emotion (positive or negative) and the level of emotional arousal (low or high). The Media slider captures moment-by-moment feedback, evaluating each moment by opposite attitudes (e.g., positive-negative) or returning it to its original neutral position. The Click test Heatmap shows the aggregate result of the most/less clickable elements. AOI analysis represents the performance by specific elements (scene/piece of it/group scenes.).

CoolTool's automated testing methodology offers a comprehensive solution that evaluates visual attention, emotional engagement, implicit impact, and explicit evaluation in an easy-to-understand format. The data can be analyzed for different audiences and cross-compared with benchmarks and norms through an automated dashboard. The dashboard is available just two days after testing, and the fieldwork and data analysis are fast, making it ideal for those on a tight deadline. Run neuromarketing projects with comparable costs to traditional surveys, and save and use your own corporate standards and benchmarks for analysis and improvement.

Maximize the effectiveness of your video ads with CoolTool's automated testing methodology. Unlock the power of your ads and revolutionize your video ad campaigns.

About CoolTool
CoolTool is a powerful SaaS platform for testing and optimizing digital media content. It allows brands/agencies to test concepts and assets for improved marketing investments. Once you capture data from CoolTool, you can make smarter marketing decisions by measuring what people think, see, and feel towards marketing content through our webcam eye tracking technology, emotion measurement technology and implicit tests.

Contact person:
Dmitry Gaiduk, CEO at CoolTool

Lucile Bergar
ESOMAR Staff, Marketing Manager at ESOMAR