Titans of Research: The ESOMAR Research Effectiveness Awards
We are thrilled to introduce the lineup for this year's prestigious Research Effectiveness Awards. This award celebrates the fruitful collaboration between insights agencies and their clients, showcasing how these partnerships drive enhanced decision-making and richer insights.
The jury this year, comprised of research buyers accross various industries, selected entries that highlighted innovations in cultural insights, advancements in media and advertising effectiveness, and breakthroughs in global consumer empathy. These topics showcase our industry's commitment to deepening consumer understanding and enhancing engagement across diverse platforms and global markets.
The 3 Nominees for the ESOMAR Research Effectiveness Award 2024 are:
Nothing to Fear but Fear Itself
How Mountain Dew questioned the conventional codes of heroism, took a risk and won
Ramasubramanian Narayanan, Pepsico, India
Shobha Prasad, Drshti, India
Closing the Empathy Gap with L'Oréal's Global Connect Program
A unique story of a increasing consumer empathy exponentially to stay relevant in a BANI world
Sandrine Morel, L'Oréal Group, France
Delphine Vantomme, Human8, Belgium
Audio Alchemy
The art and science of creating engaging and impactful audio ads
Alyson Sprague, Wondery / Amazon, United States
Morgan Evans, Amazon, United States
Cyrus McCandless, Sentient Decision Science, United States
Gold, Silver, and Bronze winners will be announced on Tuesday 10 September at 17:00, just hours before the Mediterranean Starlit Soiree in White on ESOMAR’s private peninsula.
The authors will receive a cash prize of €3,000 (first prize), €2,000 (second prize), €1,000 (third prize).
Find more details about the award and past winners below
Monique Johnson
ESOMAR Staff, Global Content & Events Specialist at ESOMARMonique is our Global Content & Events Specialist. Among her wide range of responsibilities are ensuring strong content development and delivery, through own research and close liaison with internal teams and external partners and is ensuring that each aspect of any ESOMAR event is delivered on time, within target and with sound financial results.
Originally Monique joined the ESOMAR Members Relations team as Customer Solutions Specialist in 2021 where she also assisted ESOMAR Reps in delivering local events.