Eight Congress papers nominated for the Peter Cooper Award for Qualitative Excellence

Winning paper to be announced in Amsterdam on 13 September
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Date 31 July 2023
Author Rhiannon Bryant

Every year, the community of experts in data analysis, insights, and analytics showcases some of the most fascinating and thought-provoking projects from around the world. These projects are presented through inspiring papers and captivating presentations covering various themes.
To acknowledge outstanding contributions to the community, we present a series of awards, including the prestigious Peter Cooper Award sponsored by QRi Consulting.

Prior to the start of the Congress, the Programme Committee nominates the papers for this award. From there, a jury determined by Simon Patterson of QRi Consulting selects the winner based solely on the written paper, before they have even presented their work.

The 8 ESOMAR Congress papers nominated for the Peter Cooper Award 2023 are:

Your Attitude is Not Sustainable!     

Thought leadership / Call-to-action 
Driving our clients' sustainability efforts to new heights    
Ben Liang, Pernod Ricard, UK
Will Goodhand, Insight Team, UK
Chris Wallbridge, Chris Wallbridge Consulting, The Philippines

Can Social Listening Obsolete All Other Research Methodologies

Client Topic
How we have been stretching social listening use cases    
Nicolas Pochart, GSK Consumer Healthcare, Switzerland
Pierre-Antoine Dubosc, Semantiweb, USA

Uncovering the Human Voice For Deep Insights     

Case Study
Transforming online conversations into actionable insights with emotional drivers such as Brand Love
Bernard Brenner, Microsoft, USA
Jasmin Fischer, SHARE Creative, UK

Virtual Frontiers

Industry Challenge
Assessing the potential of the metaverse for qualitative research
Faye Soares, Dow Jones, UK
Rupert Sinclair, Kadence International, UK

Creating the Beauty Insights that Move Africa

Methodological Innovation
AfriLab: How mobile digital communities are co-creating the future of beauty experiences across the continent
Kambe Mwaba, L'Oréal, South Africa
Christine Laurenssen, MDI (Mobile Digital Insights), South Africa


Case Study
Redefining Motherhood As A Transformational Journey, Not A Role 
Francky David, Nestlé, Switzerland
Nathalie Coste, Lovebrands, France

Riding the Shockwaves

Case Study
Connecting with the next generation in a volatile and turbulent world  
Luke Mantell, Jigsaw Research, UK
Luke Perry, Jigsaw Research, UK

One Size Doesn't Fit All      

 Case Study    
Celine Llanta, BBC, UK
Maria Bruder, BBC, UK

The winning paper will be announced on Wednesday, 13 September, at 13:50 during the closing of the 2023 Congress in Amsterdam.

The authors will receive a prize of €1,500 sponsored by QRi Consulting.

Find more details about the award and past winners below

Rhiannon Bryant
ESOMAR Staff, Head of Global Content & Events at ESOMAR