Can we ever keep up with a constantly-changing consumer?

Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices.
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Date 13 January
Author Ginny Lobel

Tighter timelines, less budget, more projects. It’s what we have been programmed to do for many years - better, faster, cheaper. We’ve heard every variation and spin of this mantra possible, but the more the consumer accelerates their changes, the harder this becomes. 

The changing consumer is showing no signs of slowing down. 2022 starts with so many factors: inflation, supply chain demand, and to top it all off a new and more contagious COVID-19 variant. How can we possibly keep up in real-time in order to elevate our insights practices? 

Over the last 10 or so years, advances in technology have allowed researchers to increase our agility more than we thought possible, but it never seems to be enough. If we increase speed, for example, the quality tends to suffer. If we stick with qualitative approaches, we lose scale and confidence in our research. And in an era where we need to instill confidence in our customers and stakeholders, we can’t have these tradeoffs. 

I’m fortunate in my role to be able to watch some of the best in the industry first-hand as they leverage technology to solve this agility problem (check out this free eBook for more on keeping up with future consumer trends). Solving this problem will not only advance insights, but provide foresight into the future of how we evolve our research practices. 

To reinforce this point, in this recent Remesh webinar, Andrew Konya (CEO of Remesh) and guest speaker Anjali Lai (Senior Analyst at Forrester) discussed the importance of an elevated insights practice in this era of the fast-changing consumer, including: 

  • The evolving consumer and how this has transformed the demand for rapid and contextual insights

  • Why this dictates an elevated insights practice, with closer stakeholder and client collaboration

  • How new technologies can help insights professionals make faster, more efficient impact

Listen to the 60 minute webinar for free.

Ginny Lobel
Vice President, Marketing at Remesh