Call for 2022 Insight250 Nominations

Nominations have opened for the Insight250 awards, celebrating the worldwide leaders and innovators in market research, consumer insights and data driven marketing.
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Date 20 October 2021
Author Crispin Beale

Amsterdam, The Netherlands & Anaheim, Ca. - Nominations for the Insight250 awards have officially opened for the 2022 edition. The Insight250 features leaders, innovators, visionaries, and pioneers from around the world who are elevating and enhancing market research, consumer intelligence, and data-driven marketing.

Ideal Insight250 nominees have extensive accomplishments across a combination of professional experience, leadership, innovation, awards, research, writing, and industry involvement. Many previous winners are from within the academic, enterprise, agency, technology, consulting, association, and media sectors.

Nominations can be submitted at which also provides a current list of 2021 winners. You can also track the latest Insight250 news and updates on Linkedin and Twitter.

The nomination process is the backbone of the Insight250 where we start the process of celebrating those individuals who are advancing market research through leadership and innovation. So I am thrilled to have ESOMAR as an instrumental part of this process.

Kristin Luck, President of ESOMAR 

Two primary goals of the Insight250 have been to unify the global market research and insights community and celebrate the accomplishments across the industry that aren’t always front and centre. This is why the nomination process is so important; to help us identify and spotlight these advancements.

Mark Langsfeld, Chairman of Insight250 and CEO of mTab

The inaugural Insight250 list was revealed on April 19, 2021, with the winners hailing from over three dozen countries across academia, enterprises, agencies, charities, and associations. To date, the list has received tremendous industry acclaim with over 20 million impressions in the launch week alone. 

Recently it was announced that ESOMAR is partnering with mTab to elevate the Insight250 honors and that Crispin Beale has been named as its chief executive officer overseeing the operations, nominations, and selection processes. 

It is incredibly exciting to officially kick off the 2022 edition of the Insight250. There are so many individuals advancing market research, insights and marketing through technology innovation, methodology application and thought leadership from all corners of the world. We’re focused on identifying a diverse and inclusive cohort of these leaders to help further celebrate and elevate our profession. We will shortly be publishing the detailed criteria the international judging panel will be using for the awards, and indeed confirming the names of the 2022 judges, as we are keen that the whole process is both robust and transparent. Whilst we will not be setting specific quotas it is envisaged that the winners will broadly correlate with the market sizes as reported in ESOMAR’s Global Market Research report.

Crispin Beale

This is a truly global initiative in that we are seeking market research leaders and innovators from around the world and are engaging ESOMAR country representatives from a spectrum of nations in the selection process to make it a genuine worldwide celebration of the industry.

Fin Raben, Director General of ESOMAR

About Insight250

The Insight250 is the worldwide ‘who’s who’ of leaders and pioneers of insight innovations across market research, data-driven marketing, consumer insight, and data intelligence. Sponsored by mTab, the selection process is overseen by a panel of insight, marketing, and research professionals. Winners are selected based upon an extensive array of professional dimensions. To see the complete list visit Many of the winners are featured in the ESOMAR’s Research World series ‘Insights from the Insight250.’   


ESOMAR champions the research, insights and analytics sector worldwide.
Founded in 1947, the global membership association is a network reaching over 50,000 professionals and 750+ companies in 130+ countries. We support our global community through raising ethical standards, facilitating education, advocating with legislators, sharing best practices, promoting evidence-based solutions for decision-makers, and ensuring the values of honesty, transparency, and objectivity are applied to all data sources.

About mTab

mTab is a leading provider of data-driven customer intelligence and market research solutions. The mTab Insight Cloud platform, awarded Best Data Solution by Market Research Society, empowers hundreds of brands with seamless access to explore, analyze, visualize and unlock the value of insights data. On the Insight Cloud, companies unite siloed data to access and securely share governed information, delivering enhanced understanding to empower decisions and deliver exceptional experiences.

Crispin Beale
ESOMAR Representative, Senior Strategic Advisor at mTab, CEO at Insight250, CEO Insights250 & Group President at Behaviorally