Building Diverse Dream Teams
Over the year, the ESOMAR Council has answered your requests to create more space to discuss how insights and analytics can rise to the increasing demand for more diversity, equity, and inclusion in workplaces worldwide.
New partnerships
Council has established new working partnerships with organisations like the European Network Against Racism and insights-driven initiatives such as Colour of Research and Insights of Color. These new partnerships are strengthening already well-established partnerships with Women in Research. Through these partnerships, ESOMAR is keen to expand our shared knowledge and expertise in an increasingly prioritised topic for your organisation.
Towards global standards
ESOMAR is working on setting baseline standards and recommendations in diversity and inclusion for the coming year. We are innovating the approach by fostering deliberative discussions that generate best practices crowd-sourced from your community. These inputs will inform a best-practice living document which we would like to co-create with your peers and the community.
Through these discussions, we've already explored the legal considerations when conducting insights and analytics projects that seek to increase knowledge on diversity and inclusion. We've also looked at how to make your data collection process more inclusive as well.
Next Community Circle: Building a Diverse Dream Team
The next Community Circle is scheduled for 7 December 2021. ESOMAR is particularly excited about the topic as we're looking now at what it takes to build a diverse dream team.
From recruitment to retention, let's find the best ideas and practices to ensure insights and analytics is a welcoming sector for all talent. Together with you, we want to explore what it takes to build teams that represent the communities and organisations you serve.
A great line-up to help fire-start the conversation
We're very excited that Corrine Moy from Council will be moderating this great session for you. The session will inspire you with renowned experts leading the charge including:
Magda-Sarah Boulabiza, the European Network Against Racism's Advocacy Officer to share insights from other sectors and diversity experts,
Liz Norman, a recruitment specialist for the insights and analytics community, will share her assessment of best practices emerging within the industry,
Fiona Blades will share her perspective as company founder and CEO within the insights and analytics space,
and Silke Muenster, Chief Diversity Officer at Philip Morris International, will share her perspective from the perspective of an end-user of insights and analytics
Corrine Moy
ESOMAR Council Member, Global VP of Marketing Science at GfKCorrine Moy is a widely renowned expert in the marketing & data science space, with a track record for innovation and excellence. She has managed large global Marketing & Data Science practices, with up to 100 science professionals. She currently provides consulting services in these areas.
Corrine is a regular contributor to industry conferences and publications, with many awards for this work. She has a long history of teaching, both science and research topics, for the UK-based Market Research Society and for many other research institutes. She has developed innovations in many areas of marketing/data science and research, most latterly an award-winning modular survey methodology, a hybrid research design approach, as well as a unique approach to measuring brand equity.
Magda-Sarah Boulabiza
Advocacy Officer at ENARLiz Norman
CEO at ENI Insights & Analytics RecruitmentFiona Blades
ESOMAR Individual Member, President and Chief Experience Officer at MESH ExperienceFollowing a marketing and advertising career, Fiona set up MESH Experience to fill a gap. MESH captures the whole customer experience – from seeing a TV ad to going in store or seeing a social post. This data provides new Experience Marketing metrics, like Share of Experience, that help clients put the customer at the heart of the organization, provide a language that unites silos and facilitates investment decisions in CX, path to purchase and marketing communications.
Fiona is co-founder of Crater Lake & Co, founder of Diversity Unlimited, a Fellow of the Market Research Society, mentor for The Marketing Academy and President of the Market Research Council. As CEO of a women-owned business, Fiona is passionate in supporting an inclusive agenda.
Silke Muenster
Chief Diversity Officer at Philip Morris InternationalKim Smouter
ESOMAR Committee Member, Chair of ESOMAR's Legal Affairs Committee at ENARKim L. Smouter Umans is currently ESOMAR's Chair of the Legal Affairs Committee. Kim L. Smouter Umans is also Director General of the European Network Against Racism (ENAR), having joined the organisation in March 2022. Kim previously worked as ESOMAR’s Head of Public Affairs and Professional Standards, where he led ESOMAR's efforts championing the value of market, opinion and social research and data analytics.
Kim also served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe’s leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.
He has also served in various policy roles working for the North-East England Office in Brussels and in the European Parliament, working in the fields of social policy, education, and employment.
He holds a master’s degree in European Public Affairs and a bachelor’s degree in European Studies and is a graduate of the University of Maastricht.