Helping students discover the opportunities
The insights industry is a very attractive one, allowing professionals to be very creative and innovative, but the age of advanced statistics modelling as a main driver of the industry is no longer the present. Nowadays, you must combine artificial intelligence and other digital technologies alongside both statistics and creativity.
Attracting young talent, more than ever, is critical for the dynamics of the industry as the essential fuel for its future. It is for this reason that Alina Serbanica (ESOMAR Representative, Romania) and Nino Gogoladze (ESOMAR Representative, Georgia) joined efforts to create an event designed for an audience including undergraduate, master programmes, and PhD programmes students, alongside university professors.
The event gathered students from multiples universities from Bucharest, Romania and Tbilisi, Georgia, with specialisations relevant to the research industry: sociology, psycho-sociology, marketing & market research, and business administration.
Over 100 students from the two countries attended, exposing them to the ESOMAR community, and the fabulous content provided via so many resources – ANA platform; conferences & research events; professionals/researchers, networking, industry guidance (code, guidelines & ethics), and the Young ESOMAR Society (‘YES’).
A rewarding experience for organisers and speakers alike
Organising such an event was both an amazing and challenging experience for the two ESOMAR Representatives, requiring them to combine multi-cultural backgrounds, research affinities, and overcome languages differences (Georgian and Romanian have completely different linguistic roots). In finding a common language spoken by researchers worldwide, they were able to engage a young student audience.
Guest speakers were invited from both countries representing the diversity of our research industry. One guest speaker was from the internationally known company Nielsen, another representing the entrepreneurial spirit in our industry from MKOR, a boutique research company in Romania operated by young and very creative professionals, and lastly a young researcher and founder from newly established ANOVA, a rapidly expanding Georgian innovative research company using best international practices and standards of research methodology.