Bringing students to insights and analytics
A huge thanks to the event organisers
Alina SERBANICA, PhD
ESOMAR Representative, Senior Vice-President at IpsosAlina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company.
She has over 30 years of experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media, passive data collection and artificial intelligence have nowadays. Alina is member of the International Association of Privacy Professionals (IAPP) and she is part of the ESOMAR Liaisons taskforce in the International Organisation for Standardisation (ISO), working in the Technical Committee dealing with the ISO 20252 for Market Research.
Since April 2023, Alina is Member of the ESOMAR Council (Board of Directors) for the 2023 – 2024 elected mandate. Previously, between 2010 and 2023, she served as the ESOMAR Representative in Romania, and she is co-founder member of The Romanian Society of Marketing and Public Opinion Research (SORMA), currently the President of SORMA.
Nino Gogoladze
ESOMAR Representative, Managing Director of TV MR GE at NielsenNino Gogoladze is Managing Director of TV MR GE, Nielsen Television Audience Measurement's official licensee in Georgia. She is a professional with over 18 years of experience in marketing, market research and TV Audience Measurement. Nino is the current ESOMAR Representative in Georgia, for more than 10 years and also one of the initiators and active supporters of adopting the Code of Professional Ethics and Practices which stems as well from the ESOMAR code as from other leading professional global standards and will pledge Georgian research community to use the highest standards.
Nino has a comprehensive history of teaching as a trainer and lecturer in the Netherlands Institute of Marketing and Georgian Institute of Public Affairs.
Helping students discover the opportunities
The insights industry is a very attractive one, allowing professionals to be very creative and innovative, but the age of advanced statistics modelling as a main driver of the industry is no longer the present. Nowadays, you must combine artificial intelligence and other digital technologies alongside both statistics and creativity.
Attracting young talent, more than ever, is critical for the dynamics of the industry as the essential fuel for its future. It is for this reason that Alina Serbanica (ESOMAR Representative, Romania) and Nino Gogoladze (ESOMAR Representative, Georgia) joined efforts to create an event designed for an audience including undergraduate, master programmes, and PhD programmes students, alongside university professors.
The event gathered students from multiples universities from Bucharest, Romania and Tbilisi, Georgia, with specialisations relevant to the research industry: sociology, psycho-sociology, marketing & market research, and business administration.
Over 100 students from the two countries attended, exposing them to the ESOMAR community, and the fabulous content provided via so many resources – ANA platform; conferences & research events; professionals/researchers, networking, industry guidance (code, guidelines & ethics), and the Young ESOMAR Society (‘YES’).
A rewarding experience for organisers and speakers alike
Organising such an event was both an amazing and challenging experience for the two ESOMAR Representatives, requiring them to combine multi-cultural backgrounds, research affinities, and overcome languages differences (Georgian and Romanian have completely different linguistic roots). In finding a common language spoken by researchers worldwide, they were able to engage a young student audience.
Guest speakers were invited from both countries representing the diversity of our research industry. One guest speaker was from the internationally known company Nielsen, another representing the entrepreneurial spirit in our industry from MKOR, a boutique research company in Romania operated by young and very creative professionals, and lastly a young researcher and founder from newly established ANOVA, a rapidly expanding Georgian innovative research company using best international practices and standards of research methodology.
Missed the event?
If you didn't have a chance to attend the event organised by Alina and Nino, you can register and watch the on-demand recording.
Alina SERBANICA, PhD
ESOMAR Representative, Senior Vice-President at IpsosAlina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company.
She has over 30 years of experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling global online operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media, passive data collection and artificial intelligence have nowadays. Alina is member of the International Association of Privacy Professionals (IAPP) and she is part of the ESOMAR Liaisons taskforce in the International Organisation for Standardisation (ISO), working in the Technical Committee dealing with the ISO 20252 for Market Research.
Since April 2023, Alina is Member of the ESOMAR Council (Board of Directors) for the 2023 – 2024 elected mandate. Previously, between 2010 and 2023, she served as the ESOMAR Representative in Romania, and she is co-founder member of The Romanian Society of Marketing and Public Opinion Research (SORMA), currently the President of SORMA.