Three papers nominated for the ESOMAR Best Paper of the Year Award 2023
Every ESOMAR event has an expert committee that reviews and selects the best content submitted by the international data, research and insights community.
All speakers are then invited to document their work in a written paper and the committee of each event rewards one paper with the Best Event Paper Award.
As well as winning that award, each winning paper (from September - August) is then shortlisted for the highly-coveted ESOMAR Best Paper of the Year Award and reviewed by an independent jury.
The papers that have been nominated for the ESOMAR Best Paper Award 2023 are
[Congress 2022]
Algorhythms for Glocal Effectiveness
Begonia Fafian, The Coca-Cola Company, Mexico
Patricia Olivares, The Coca-Cola Company, Mexico
Javier Quinones, Foster & Flow, New Zealand"
[Forecast. Forward. Faster. Digital event 2022]
Turning Tik Toks into Business Insight
Jatin Kuckreja, Colart, UK
Jeremy Hollow, Listen + Learn Research, UK"
[LATAM 2023]
Storybranding in Researchland
Diego Alarcón, The Coca Cola Company, Mexico
Daniel Lagache, Cooperativa Mental, Argentina
Damián Gandolfi, Cooperativa Mental, Argentina"
The winning paper will be announced on Wednesday, 13 September, at 13:50 during the closing of the 2023 Congress in Amsterdam.
The authors will receive a prize of €2,000.
Find more details about the award and past winners below
Award Criteria
The paper contributes to excellence and best practice in research
The paper is innovative (i.e. break new ground). It shows high levels of creativity, fresh thinking and innovation in the approach
The paper demonstrates a real understanding of the issues by proving its actual or potential impact on decision-making in business and/or society.
It shows how, and under what circumstances, the theory (or the findings) may be best applied.
The paper focuses on applications, including real examples, across cultures, business sectors and countries
The paper shows real and deep customer and/or consumer knowledge
The papers shows the value of scientific, statistical and analytical methods and techniques to gain insight or support decision making
Rhiannon Bryant
ESOMAR Staff, Chief Services Officer at ESOMARSenior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last five.
Originally from Wales, Rhiannon has travelled and lived around the world due to her father's career, settling in Amsterdam 20 years ago.