Behaviorally Welcomes Laura Drysdale as Chief Product Officer
(New York City) Behaviorally announces today that Laura Drysdale has been appointed Chief Product Officer. Laura brings with her more than a decade of experience in digital product management and development. In the past year, Behaviorally has seen rapid growth with new hubs all around the world including Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior and help brands achieve the most valuable moment in marketing: when a purchase transaction occurs. Prior to joining Behaviorally, Drysdale was the Head of Product (Consumer) at Zoopla Property Group where she drove revenue diversification and competitive differentiation through a new product called “My Home” that targeted homeowner engagement and retention. Prior to her role at Zoopla, she was the Head of Tech Consultancy (Product Innovation) at News UK and held leadership positions at The Sun Newspaper, News Australia, and Yahoo! Sydney.
We are looking forward to having someone of Laura’s caliber join the Behaviorally leadership team to spearhead our long-term product innovation strategy. At Behaviorally, we’ve begun to unlock the value that can be created for our clients when leveraging our unique behavioral framework, proprietary and unrivalled behavioral data assets, and combining them with the power of AI. In the future clients will require superior, scalable and tech-enabled insights solutions for both the physical and digital shelf, Laura’s brief is to help Behaviorally meet this demand across an integrated product stack
Alex Hunt, Behaviorally’s CEO
I am excited to be joining the Behaviorally leadership team. My recent experience leading product teams through digital transformation, navigating complex problem spaces in competitive industries with an ultimate focus on driving value for customers and the business alike will be integral to this opportunity. I'm thrilled to be joining Alex and the team; the vision of Behaviorally to be a market leader for creating value and the moment of purchase transaction is compelling, and I look forward to the exciting journey we have ahead of us.
Laura Drysdale, Chief Product Officer at Behaviorally
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com, +1-201-696-2133
Lucile BergarESOMAR Staff, Senior Digital Marketing Executive at ESOMAR
Lucile joined ESOMAR in June 2021. She works on the development, implementation and optimisation of marketing campaigns (email, social media, advertising), as well as the coordination of the media partnership programme.
Before Lucile joined ESOMAR, she worked as a Digital Marketing Specialist at BoerenBed B.V for a couple of years in the Netherlands and as a Marketing Assistant in Dublin (Ireland) and Caen (France) where she is originally from.