Behaviorally (formerly PRS) Appoints Richard Bell as Managing Director, Global Client Capabilities

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Date 21 March
Author Maya Bachar

Behaviorally (formerly PRS) is pleased to announce today the appointment of Richard Bell as Managing Director, Global Client Capabilities. With a distinguished career spanning various industries, Richard brings extensive expertise and a relentless commitment to delivering excellence.

Richard’s journey from corporate litigation to brand strategy consulting to consumer insights exemplifies his versatile skill set and unwavering dedication to understanding human behavior. Most recently, Richard joins Behaviorally from PRS IN VIVO Group where he was Head of the Americas. He also held senior roles at Fabulous Fanny’s, Brown Parker & DeMarinis Advertising, Millward Brown, Colangelo, NeuroVu, and BBDO.

We are excited to welcome Richard to the Behaviorally team. His proven track record of driving growth and fostering a culture of creativity and innovation aligns perfectly with our vision for the future. As we continue to invest heavily in machine learning and data science, we are confident in our ability to deliver state-of-the-art AI-driven insights that help our global clients in the moment of marketing that matters most – when a purchase transaction takes place. This investment in tech and industry leadership is not about us though, it’s all about delivering competitive advantage and sales uplifts for our clients all around the world. Richard is the latest hire in our global plans to use tech, and expertise, to deliver solutions to our clients faster, cheaper, and especially better.

Crispin Beale, Behaviorally's Global President

I was so excited to be offered this role by Behaviorally as I’ve long admired them from a distance. The company’s focus and multi-million-dollar investment in innovation and tech-enabled products outstrips others in this space and positions them as the clear leaders, setting them apart and surpassing all others I have seen. Behaviorally is truly a pioneer with their advancements in AI and technology while leveraging the foundational principles of behavioral science and their enormous proprietary database of consumer behaviors to drive unparalleled success for their customers and the prestigious brands they work with. I am eager to leverage my diverse background and expertise to drive impactful results for our clients. Together, we will keep pushing the boundaries of innovation and redefine the client experience.

Richard Bell, Managing Director, Global Client Capabilities

Richard’s appointment underscores Behaviorally's commitment to excellence and innovation in client service. With his leadership, the company is poised to continue delivering cutting-edge, tech-enabled products and help clients own that most valuable moment in marketing: the purchase transaction.

Maya Bachar
ESOMAR Staff, Community Coordinator at ESOMAR