Behaviorally (formerly PRS) Appoints Kelly Hickey as Managing Director, Global Client Strategy
With an impressive career characterized by strategic acumen and a client-centric ethos, Kelly brings a wealth of experience and an unwavering commitment to excellence.
Hickey's extensive background in client strategy underscores her multifaceted expertise and dedication to understanding consumer behavior. Most recently, Hickey served as Chief Commercial Officer at PRS IN VIVO Group. Her career also includes significant contributions at leading firms such as Morning Consult, BDSA, Eversight, Nielsen, and others, where she honed her skills in market research, brand strategy, and client management.
We are thrilled to welcome Kelly to the Behaviorally team. Her proven track record of driving client success and fostering strategic innovation aligns perfectly with our vision for the future. As we continue to expand our capabilities and invest in advanced technologies, we are confident in our ability to deliver unparalleled insights and solutions that help our global clients excel at the critical moment of purchase. This appointment is a testament to our commitment to leveraging top-tier talent and cutting-edge technology to provide our clients with a competitive edge in the marketplace. Kelly's leadership will be instrumental in enhancing our client strategy and driving impactful results.
Crispin Beale, Behaviorally's Global President
I am excited to take on this role at Behaviorally. The company's dedication to innovation and its investment in AI-based insights and tech-enabled products truly set it apart in the industry. Behaviorally's pioneering approach, grounded in behavioral science, and supported by an extensive proprietary database, positions it as a leader in delivering exceptional value to clients. I look forward to leveraging my experience and working with the talented team at Behaviorally to continue pushing the boundaries of innovation and redefining the client experience.
Kelly Hickey, Managing Director, Global Client Strategy
Marina Roman Herrera
ESOMAR Staff, Digital Marketing Specialist at ESOMARMarina joined ESOMAR in April 2023 as a Social Media Specialist. Her role involves managing and optimizing ESOMAR's social media accounts, as well as developing and implementing social media campaigns to engage with the ESOMAR community.
Prior to joining ESOMAR, Marina worked as a Social Media Marketer at LightInTheBox for a couple of years, where she gained experience in social media strategy development, content creation, and community management. She also worked as a Social Media Manager and Gallery Assistant for an art gallery in the Netherlands.
Marina, who is originally from Spain, is enthusiastic about joining the ESOMAR communication team and is excited to take ESOMAR's social media presence to the next level by implementing innovative strategies and engaging content to reach and connect with ESOMAR's community.