RSB Insights & Analytics continues to expands its US team, with Anna Vishnevsky joining as Director, Insights & Analytics to support top tier brands in food and beverage, beauty, health and other key verticals.
RSB, which also has offices in the US, UAE, India and Singapore, offers a portfolio of services and products covering qualitative and quantitative MR, data science and analytics, for use across areas including idea generation, concept testing, brand and shopper insights, and product launches. In addition, the firm uses proprietary AI technology for tools to discover context, topics and attributes, and forecast potential trends.
Anna joins with more than 20 years’ experience in marketing, primary research, innovation strategy, brand management, and mergers & acquisitions. Most recently she was VP, lenient Services at growth acceleration firm, Seed; before which she worked for IRI as Innovation Principal, having earlier been the firm's Director, Consumer / Shopper Insights. Vishnevsky has also worked client-side as Marketing & Innovation Director at Tampico Beverages; and she spent more than six years at Kraft Foods, latterly managing cross-functional business teams and gaining experience in forecasting, communications, planning and retailer relations.
We are thrilled to welcome Anna into our organization. She will bring incredible expertise to her new role leading the highest-quality services and actionable insights for our clients.
Natalie Hunter, Vice President & Associate Partner
Web site: www.rsbinsights.com