Global Market Research

The Global Market Research report shows nuanced global growth of the industry after high inflation. Globally, 2022 saw the industry expand 12% from US$118 billion to almost US$130 billion. The data analytics sector is the fastest-growing one of the global Insights Industry in absolute terms, at +16.9% and overtook market research as the largest one. At a global level, the established market research sector represents 36% of the total industry, the data analytics sector climbs up to 39%, while the reporting sector remains relatively flat at 24% compared to last year. The output of the industry will exceed USD $140 billion by 2024 after an expected growth rate of 4% in 2023.

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Here is a selection of articles based on the Global Market Research 2023

• Has inflation undermined Europe’s insights industry?

• Asia Pacific: The global engine of the Insights industry

• A silver lining to the challenging state of Latin American insights

• 2024: A turning point for the Middle East and Africa?

• AI-powered transformation for data users and buyers

The Global Market Research report is projecting a K-shaped market recovery. Performance data shows countries are recovering at different rates and times. Globally, 2021 saw the industry expand 15% from US$ 102 billion to almost US$ 119 billion. The tech-enabled sector is the fastest-growing one of the global Insights Industry in absolute terms, at +18.9%. At a global level, the established sector represents 39% of the total industry, the tech-enabled sector climbs up to 37%, while the reporting sector remains relatively flat at 23% compared to last year. The output of the industry will exceed USD $130 Billion by 2023 after an expected growth rate of 5% in 2022.

This year's report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the behaviour through the pandemic in 2020, and the expectations of the industry for 2021. It also lies out the three main branches of the industry in a more comprehensive way, and presents the World’s Top-50 largest companies and the segments they are active in.

The report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the expectations of the industry for 2020 in light of the pandemic. It also proposes a redefinition of the industry more comprehensive and more inclusive, and presents the World’s Top-50 largest companies and the segment they belong to.

The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of 100 countries, world areas and regions.

Global Market Research 2018 is the 30th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. This year's report includes the research turnover and growth data of more than 90 countries.

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continuous to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries.

Global Market Research 2016 is the 28th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data of more than 90 countries, making it the most extensive yet.