Understanding Data Degradation

Research on research: what really happens with longer surveys?
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Start 2 Dec, 16:00 UTC
End 2 Dec, 16:30 UTC
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What's it about?

Quest has recently conducted several research-on-research projects to answer fundamental questions for online surveys, such as: what really happens to respondents as survey length increases? When do they stop paying attention? What types of data are most affected?

Quest has received significant interest from the insights and analytics community and has continued our investigation so that you can benefit from the answers – come and see what we've found out most recently as we dig further into what happens with longer surveys! An event you surely won't want to miss

Featuring

Scott Worthge
Senior Director, Research Solutions at Quest Mindshare
Greg Matheson
Managing Partner at Quest Mindshare

Who is this for?

This session is recommended to any insights and marketing professionals.

What's in it for me?

By attending this event, you'll cover:

  • Data quality

  • Questionnaire design + panelist engagement

  • Quantitative methodology

You'll be able to:

  1. Understand why increasing the length of an interview can have measurable effects on survey results, decreasing engagement and reliability in specific ways.

  2. Understand how Quest's first and second phases of research lead to some convincing arguments about Open End Questions over three waves of data

  3. Watch for our continuation of exploring this universal survey topic to arm insights and analytics professionals with data on pain points like drop-offs and overall disengagement.

Don't miss out!

All registrants will receive a link to the online recorded video, so you can view the webinar later, if more convenient.

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