The AI Persona Revolution
Speakers
Doug Guion
Chief Growth Officer at YabbleDoug Guion is the Chief Growth Officer at Yabble, where he drives strategic growth initiatives and innovation across the company. With extensive experience in AI-driven insights and market research, Doug leads Yabble’s efforts to redefine the industry through cutting-edge solutions, like Virtual Audiences, empowering brands to understand their markets faster and with greater precision.
Doug brings exceptional business leadership and domain expertise having spent 25+ years in growing and scaling both market research and software businesses globally. Doug’s experience spans multiple geographies and sectors within the market research industry, all of them unified by their focus on innovation through technology.
“As someone who is passionate about technology and its potential to transform our world, I am thrilled to be a part of this incredible team! Yabble is at the forefront of a new era in data analytics, where AI is unlocking possibilities for individuals and businesses to create a deeper relationship with their data in ways that were once inconceivable”.
What's it about?
Stuck in a cycle of endless data creation? Break free with AI personas – intelligent, adaptive tools that turn dormant historical data into dynamic, real-time intelligence. Ready to answer any business question in real-time, they challenge the assumption that new data is always the answer. This is more than a shift; it’s the beginning of insights without limits.
Meet AI-powered personas that grow, evolve, and learn with each interaction. Live chat with your personas anytime to ask any research question and get immediate responses. Watch as your personas continually update with the latest data, reflecting real-world changes in consumer behavior and sentiment – and achieve insights up to 80% faster than traditional methods.
Who's this for?
Don’t miss out – this session is for Market Researchers, Brand Strategists, Marketing Professionals, Business Analysts, and anyone interested in the future of consumer insights.
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Sponsors
Yabble creates world leading AI software for insights. From data creation to analysis, Yabble is the end to end AI solution for insights users globally. Delivering exceptional ROI and utility to brands, researchers and agencies. Decades of research expertise combined with being the earliest creators of Generative AI tools using Open AI's world class GPT neural network makes Yabble a true pioneer and innovative leader in the category. From data creation to unstructured text analysis which counts, themes, summarizes and chats, all in a completely secure environment.