Survey-Based Techniques for Optimizing Prices and Products: Overview and Best Practices

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Start 18 Jan, 17:00 UTC
End 18 Jan, 18:00 UTC
Location Online


Bryan Orme
President at Sawtooth Software
Ed Keller
Executive Director at University of Georgia | MRII

What's it about?

Optimizing product/service features and pricing is a common ask for researchers and managers. While many survey-based approaches have been proposed (especially for pricing), conjoint analysis has become the gold standard.   

What's in it for me?

Join us and Bryan Orme, President of Sawtooth Software, Inc, to:

  • Review non-conjoint approaches that have drawbacks and weaknesses, including stated importances, van Westendorp PSM, and Gabor-Granger.

  • Discuss why conjoint analysis works better and is more flexible/powerful.

Who is this for?

This is a non-technical introductory webinar for those interested in fine-tuning their approaches to product optimization and pricing. The discussion and examples will be intuitive. Sawtooth Software provides tools for conjoint analysis, but this is not a product demo. It’s an educational webinar that is useful no matter what conjoint analysis tool you choose to use. This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.

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